SAN FRANCISCO -- Giants president and CEO Larry Baer and members of the front office held court Wednesday afternoon at AT&T Park, surrounded by cameras, reporters, bobbleheads and other ballpark promotions for 2017. On the eve of the annual exhibition Bay Bridge Series against the Oakland A's, Baer was eager to usher in a new season for his franchise.
"Very much a rejuvenated time of the year," Baer said. "It's my favorite time of the year, actually."
As the Giants enter their 60th season in San Francisco and 18th at AT&T Park, they will have more than 31,000 season-ticket holders, a franchise record. Sunday's season opener will take place in Arizona, but the Giants have a host of Opening Day ceremonies planned for April 10, when the D-backs visit the ballpark by the Bay. No doubt, the club will extend its MLB-best 489 regular-season active sellout streak for that 1:35 p.m. PT matinee, when the cast of the musical "Hamilton" is set to sing the national anthem.

"We don't take anything for granted," Baer said. "Our fans truly are special, truly are the best. They're dedicated to being here."
The club has a host of new wrinkles for fans -- in the ballpark and beyond. Through a partnership with NBC Sports Bay Area, the Giants will stream all of their games via an app so subscribing fans can watch on their mobile devices. April will also serve as a testing period for a $99 Plus-1 Ballpark Pass, which will give standing-room-only access to the purchaser and a friend for 13 games (all except Opening Day).
"It offers the younger generation the flexibility that they're looking for," Baer said. "You can meet up with friends with this pass. We think it's sort of where the world's going for some segment of our fans."
Mario Alioto, the Giants' executive vice president of business operations, also revealed that the team will raise a victory flag above the right-field foul pole in McCovey Cove following every home win.
"Trying to start a tradition that our fans will fly the flag at their home or put it in their windows and we can all celebrate Giants victories," Alioto said.
Alioto also highlighted some of the top promotions of the year, including a Johnny Cueto shimmy-shake bobblehead (April 15), a Jeff Samardzija Shark snow globe (July 8), "Game of Thrones" night (July 20) and a reunion of the 1997 Giants team (Aug. 5).

The Giants also provided samples of the new ballpark fare set to hit food stands. A huge hit among those in attendance was the addition of large ice cream sandwiches from Bay Area favorite, CREAM. Other new offerings include hearty, organic meals from Organic Coup, a new stadium location for the popular San Francisco Soup Company, and a host of new Mexican options.