MLB announces inaugural 'Creator Class'

September 10th, 2021

After a nationwide search to find some of the most talented baseball content creators on TikTok, MLB selected 11 brand ambassadors to join its inaugural Creator Class. The unique program is designed to help and support baseball-related talent on the popular app.

These social media gurus -- hailing from the east and west coasts, as well as Mexico -- will work with MLB on creative content to highlight players on and off the field through music, fashion and art.

In June, the league started the #MLBCreatorClass hashtag on TikTok for creators to join the inaugural program. After thousands of applicants garnered 45.2 million views by using the hashtag, the first ever Creator Class was assembled.

"I didn't know how it would play out,” said Laurence Marsach, who has over 30 million views on YouTube. “I didn't know if I was going to get it, but when I got the call saying that they would love me to be a part of this Creator Class, I was just super excited. I was hyped."

Through their creativity and love for the game, brand ambassadors Amy Burton, Ira Dorin, Trevor Fahnstrom, Felipe Mendez González, Caitlin Hendricks, Justice Mojica, Jackson Olson, Jose Peña, AJ Rodriguez, Justin Matias and Marsach will be on the forefront of it all.

They will have opportunities to get up close and personal at games to capture thrilling moments and the essence of the sport. Brand ambassadors will also attend MLB events nationwide and develop fun ways to showcase the game on TikTok.

"The dope part about the Creative Class is there's a lot of people who are super hardcore baseball fans, like they'll tell you to complete sets,” said Matias. “Then there's people that are fans of the culture and the things that come with MLB."

TikTok has grown tremendously over the past couple of years, and MLB’s freshest talent is excited to stay atop of their game to keep up with the ever-changing trends. Whether it’s documenting a first-person view of walking through the turnstiles into the stadium or a player participating in a viral dance challenge, the Creator Class is brainstorming new endeavors.

"It's a very humbling, grateful experience,” Matias said. “Because I've done a lot of big things in my career, and I'm still striving to be able to help people around me in my life and people that I care about, being a part of something like MLB and [the Creator Class] and knowing that they did a nationwide search … it’s super humbling.”

The baseball-TikTok program, the first of its kind, will graduate its inaugural class at the end of the year.