Baseball paradise? Soon you can go and see it for yourself.
The MLB Flagship Store opened at 1271 Avenue of the Americas in midtown Manhattan on Friday. "MLB NYC" will be the first permanent MLB retail store in the United States, a result of a partnership between Major League Baseball and Legends, a premium experiences company with global expertise across merchandising, sales, partnerships, planning, technology, and hospitality.
The MLB Flagship Store spans two floors spread over approximately 10,000 square feet, and it features the widest in-store assortment of MLB products on the planet, including more than 10,000 caps, an extensive memorabilia section featuring game-used and autographed merchandise, and a special Derek Jeter 2020 Hall of Fame collection that includes exclusive autographed items.
Some of the brands represented in the store are Nike, New Era Cap, '47, Topps, Mitchel & Ness, Rawlings and Stance.
The store features a large customization station, giving fans the option to personalize MLB replica jerseys and Stance socks. There is even a photo booth from which fans can print or upload photos to share on social media.
“With a wide assortment of merchandise and showcasing products from all 30 clubs, the MLB Flagship Store offers something for all of our fans,” said Noah Garden, MLB's chief revenue officer. “We expect the MLB Flagship Store to be more than a retail location. Over time, we plan to host MLB player appearances, special events, product unveilings and more as the location establishes itself as a new way for fans to celebrate all things Major League Baseball.”
The store has special game-used items from All-Star Games, Home Run Derbies, World Series and other historic events, including bases used in Game 7 of the 2016 World Series, which the Cubs won over the Indians to clinch their first title in 108 years.
The first special guest to appear at the MLB Flagship Store will be the Commissioner's Trophy, presented to the winner of each year's World Series. It will be at the store from Oct. 5-8, before heading to Arlington, Texas, where it will be presented to the winner of the 2020 World Series.
The MLB Flagship Store will be open daily from 11 a.m. to 7 p.m. ET, and it will operate in accordance with local health and social distancing guidelines to ensure the health and safety of guests and staff. For more information about the store's COVID-19 protocols, please visit https://www.mlb.com/shop/nyc-retail-store.