As Spring Training warms up, Mountain Dew® Baja Blast® is swinging for the fences and joining Major League Baseball as the Official Soft Drink of the 2026 MLB season – bringing its iconic tropical lime flavor to ballparks and watch parties nationwide.
“Mountain Dew Baja Blast brings the same electrifying energy to baseball that fans feel with every sip of our tropical citrus soda – whether it’s at first pitch, during a seventh inning stretch, or in the middle of a late game rally,” said Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages U.S. “As the official soft drink sponsor of MLB, we’re excited to fuel fans’ passion for the game all season long.”
As part of the partnership, Mountain Dew will roll out a season-long promotion tied to the biggest home runs in the game. The ‘Get a Baja for a Blast’ program will turn long-distance home runs into product rewards, with more details coming soon at BajaBlastHomeRuns.com. Fans are encouraged to check back for more details and sign up for updates as the season leads off.
“Mountain Dew has always shown up where fans are most passionate, and this relationship is a perfect illustration of that approach as the momentum and excitement around MLB is soaring following a historic Postseason and World Series,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “Game day is about energy, excitement, and being part of something bigger – and Mountain Dew gets that.”
PepsiCo brings more than Mountain Dew Baja Blast to Major League Baseball this season. Gatorade – a long-standing MLB partner since 1990 – also returns for the 2026 season as the league’s Official Sports Drink. To mark the occasion, Major League Baseball and PepsiCo, on behalf of Mountain Dew and Gatorade, rang the Opening Bell at the Nasdaq MarketSite in New York City’s Times Square this morning – a signal that the 2026 baseball season is on its way.
Mountain Dew Baja Blast is now the Official Soft Drink of MLB. Head to BajaBlastHomeRuns.com and sign up to be the first to hear what's coming. Follow @MountainDew and @MLB for live game-day updates, exclusive content, and behind-the-scenes action all season long.