NORWELL, Mass. – Sullivan Tire and Auto Service, a leading automotive service provider in New England, is proud to announce a significant expansion of its longstanding relationship with the Boston Red Sox. As part of a new multiyear agreement, Sullivan Tire has been named the "Official Tire and Auto Service of the Boston Red Sox," with the partnership extended through the 2030 Major League Baseball season.
This long-term commitment elevates the relationship between two iconic New England organizations. Sullivan Tire's history with the team is deep-rooted; they were one of the very first advertisers on the New England Sports Network (NESN). Under the new agreement, Sullivan Tire will maintain prominent signage and brand visibility at both Fenway Park in Boston and the team's spring training home, JetBlue Park, in Fort Myers, FL.
"We are incredibly proud to deepen our roots with the Boston Red Sox, an organization that shares our commitment to the New England community," said Paul Sullivan, vice president of marketing, Sullivan Tire and Auto Service. "Extending our partnership through 2030 allows us to continue celebrating the passion of Red Sox Nation. From our early days advertising on NESN to becoming the Official Tire and Auto Service of the team, this journey has been about reliability, trust and family – values that define both our employee-owners and the Red Sox organization."
In addition to the organizational partnership, Sullivan Tire is heading into its second season partnering with Red Sox manager Alex Cora. This collaboration continues a tradition of Sullivan Tire aligning with Red Sox legends; the company has previously worked with celebrated figures such as Jim Rice, Dennis Eckersley, Terry Francona and Dustin Pedroia.
"Sullivan Tire has earned a level of trust in New England that only comes from showing up for customers over generations," said Red Sox EVP/chief marketing and partnerships officer Troup Parkinson. "Extending this partnership reflects our mutual belief in how we think about community and doing right by the people we serve. We're proud to continue our long-standing relationship for the next decade."
The partnership will feature various fan engagement initiatives and community outreach programs throughout the upcoming seasons.