Camping World Holdings (NYSE: CWH) and Major League Baseball today announced a new element to the organizations’ multi-year partnership that names Camping World the presenting partner of the 2020 National League Championship Series on FOX and FS1.
With the new extension to this multi-faceted partnership, Camping World will further expand its brand awareness with an integrated marketing program that reaches millions of MLB fans through broadcast, digital, social and mobile platforms. Previously, Camping World sponsored the 2017 League Championship Series, the first time that the American League Championship Series and National League Championship Series featured a presenting partner.
“We at Camping World are excited to be a big part of America’s national pastime with MLB,” said Marcus Lemonis, Chairman and CEO of Camping World. “Families across America love Major League Baseball and they also love the outdoors which makes this a winning combination.”
On top of the National League Championship Series sponsorship, Camping World’s MLB marketing and advertising programs promote its family of brands which includes Gander RV & Outdoors, Good Sam, Overton’s, and The House. Camping World also became the first-ever presenting partner of Spring Training starting in 2018 and, as part of that agreement, sponsored the first-ever MLB Summer Camp prior to the start of the 2020 season.
“Camping World has been a committed partner since we began working together three years ago,” said Noah Garden, MLB Chief Revenue Officer. “Marcus and his team continually seek out unique opportunities that evolve our relationship and with the 2020 Postseason surely to be unlike any other, we’re proud to have Camping World as the presenting sponsor of the 2020 NLCS.”
The 2020 National League Division Series on FOX and FS1 will be sponsored by Doosan, while the 2020 American League Division Series on TBS will be sponsored by Utz.