SAN FRANCISCO – The San Francisco Giants and ElevenLabs, an AI research and product company, today announced a multi-year partnership. As part of the agreement, ElevenLabs will become the Presenting Sponsor of the Champions Suite at Oracle Park. ElevenLabs will also deploy AI voice and audio technology throughout the ballpark to elevate the fan experience.
ElevenLabs builds AI voice and audio technology used by millions of people and thousands of businesses worldwide. Its platform enables organizations to create lifelike AI voices, deploy voice-powered agents, translate and dub content across 70+ languages, and integrate advanced speech capabilities into their products and operations.
As baseball’s global reach continues to expand, the Giants are leveraging ElevenLabs to connect their deep local roots with a growing international fanbase. Through this integration, the organization will elevate fan engagement and optimize operations across several key areas, including real-time, AI-powered fan support for ticketing, merchandise, food ordering, and ballpark FAQs, as well as in-game activations featuring live dubbing and multilingual audio at Oracle Park.
“What stood out about ElevenLabs is the breadth and flexibility of the platform, which gives us new ways to connect with our diverse fanbase across languages, formats, and types of content,” said Bill Schlough, Giants Chief Information Officer. “We’re always looking for ways to elevate the experience at Oracle Park and are excited to explore how we can apply this technology to support both our fans and our operations.”
"The Giants have spent decades building a deep and authentic connection with their fans, and that’s exactly the kind of foundation our technology is designed to enhance,” said Mati Staniszewski, Co-founder of ElevenLabs. “Together, we’ll introduce new ways to engage fans – from AI voice agents to multilingual content and video – that build on the Giants’ strong tradition of innovation. We’re excited to be partnering with their team on what comes next for them.”
Additional partnership details regarding activations, programming, and community initiatives will be announced over time.
About San Francisco Giants
One of the oldest teams in Major League Baseball, the 144-year-old franchise moved to San Francisco from New York in 1958. After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed, downtown ballpark on the corner of 3rd and King in 2000. The organization is widely recognized for its innovative business practices and baseball excellence having been named in the past decade the Sports Organization of the Year by Street & Smith’s Sports Business Journal, Organization of the Year by Baseball America and ESPN’s Sports Humanitarian Team of the Year. Oracle Park is also the only ballpark in the country to have earned Silver, Gold and Platinum LEED certification for an existing building.
Since opening its gates, Oracle Park has become internationally renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 66 million spectators have witnessed countless magical moments, including three World Series Championships (2010, 2012 & 2014), the raising of four National League Pennants and eight playoff appearances. The ballpark has also hosted some of music’s biggest acts, including Dead & Company, Lady Gaga, Beyoncé & Jay-Z, Ed Sheeran, the Rolling Stones, the Eagles, Bruce Springsteen and the E-Street Band, Green Day and Billy Joel.
About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses across three main platforms. ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models.