Major League Baseball to open MLB Flagship Store in Midtown Manhattan in summer 2020

MLB partnering with Legends on design and construction of Baseball's first official league store

October 14th, 2019

Major League Baseball today announced that it will open the MLB Flagship Store, a state-of-the-art retail destination, next summer in New York City. Located at 1271 Avenue of the Americas in the heart of Manhattan, the MLB Flagship Store will be the league’s first permanent retail location in the United States. MLB has partnered with Legends, a leader in global planning, sales, and hospitality, to operate the store. In addition, Legends Project Development is overseeing the design and construction of the new space.

The standalone 17,000 square-foot MLB Flagship Store is designed to bring the game of baseball to life with an engaging, refreshed feel to retail over two floors.

“We are extremely excited about opening the MLB Flagship Store next summer,” said Tony Petitti, MLB Deputy Commissioner, Business & Media. “This new retail location in a busy area of Manhattan gives us another unique way to market our players and teams and help continue to grow the sport. We plan to provide our fans a best-in-class shopping experience and look forward to making this store a reality with our world-class partners at Legends.”

The store will offer a wide assortment of officially licensed products for fans of all ages. The high-quality products available at the MLB Flagship Store will come from a full range of MLB licensees and highlight all 30 MLB Clubs in addition to historical franchises in the Cooperstown Collection and authenticated game-used memorabilia. The store will also offer unique New York City products along with customization options.

“Building an iconic retail footprint in the United States’ most dynamic city, celebrating America’s greatest pastime is a significant moment for our company,” said Legends President and CEO Shervin Mirhashemi. “Off the strength of our deep experience in merchandise solutions, we are committed to creating an unparalleled shopping experience for baseball fans worldwide. We’re thrilled that Major League Baseball has chosen our team to help launch their state-of-the-art flagship store – we know fans are going to love this new experience.”

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit

About Legends

Legends’ full-service vertical platform, including design, production, e-commerce, brand marketing, analytics, large-scale live event, venue and flagship store retail operations, is built for the global stage, with base operations domestically as well as internationally. Founded in 2008, Legends is a holistic experiential services agency with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has three core divisions operating worldwide: Global Planning, Global Sales and Hospitality, offering clients and partners a 360-degree platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit and follow Legends at Facebook, Twitter and Instagram: @thelegendsway.