MLB.TV registers most-watched day in history on Opening Day presented by Chevrolet

March 31st, 2023

Opening Day Presented by Chevrolet registered the most-watched day in MLB.TV history (172 million minutes) by +42%.  The previous record was 2021 Opening Day, which attracted 121 million minutes watched.

Opening Day also recorded the largest online Opening Day merchandise sales day in history by +10% over the previous high registered in 2021 and an increase in social media views by +83% versus last year’s Opening Day.