MINNEAPOLIS-ST. PAUL, MN – The Minnesota Twins, in partnership with Dimensional Innovations, today unveiled designs for the newest, technologically-enhanced additions to the Target Field experience: An updated Minnie & Paul celebration sign with the words “Win! Twins!” rising above the ballpark in centerfield, and the club’s “TC” mark encased in a revolving, illuminated baseball medallion sitting atop the rightfield tower. These two elements, both featuring design and technology elements unique to the Twins and Target Field, will be put into place over the next two months and make their official debut during Minnesota’s 2023 Home Opener on Thursday, April 6.

“We are incredibly excited to further enhance the fan experience at our ballpark through these creative, interactive and signature elements,” said Twins President & CEO Dave St. Peter. “The Minnie & Paul celebration sign has been enhanced with an updated design and exciting new features, while the baseball medallion serves as a beacon for Target Field, the city of Minneapolis and Twins fans everywhere. Our sincere thanks to our partners at Dimensional Innovations, whose expertise brought our vision to life in a truly breathtaking fashion.”

The celebration sign and baseball medallion have a natural synergy, able to engage Twins fans in unison during important moments of the game and following home wins. The lighting on both elements is also completely customizable, granting the ability to be illuminated in colors beyond the Twins’ palette in celebration of special moments and events, both on and off the field.

Both new Target Field elements were created by Dimensional Innovations, an experience design, technology and fabrication firm based in Kansas City. More information on the celebration sign and baseball medallion follows.

Minnie & Paul Celebration Sign

A hallmark of Target Field since the ballpark opened in 2010, the new Minnie & Paul celebration sign imbues nostalgia with technological enhancements.

• Design: In a continued nod to club heritage, the celebration sign takes elements from the Twins’ primary logos from the 1961-86 seasons. The historical “Minnie & Paul” characters of Ray Barton’s original sketch are again depicted shaking hands across the Mississippi River, while “Win! Twins!” – in the font of the 1976-86 logo – replaces the “Twins” script. The entire scene is framed within the Minnesota state outline.
• Dimensions: The sign is the same size as before at 46 feet tall and 39 feet wide; the new version weighs 17,280 pounds, of which 11,700 pounds is the steel frame.
• Handshake: Rather than the shifting light display of the prior iteration, Minnie & Paul’s handshake is now mechanical; the movement of the arms brings this iconic feature to life in a new and invigorated way.
• LED Lighting: 1,203 linear feet of controllable, RGBW LEDs are incorporated into the celebration sign, with 155 total LEDs interspersed throughout the structure’s design elements (state outline, Minnie & Paul characters, the river, baseball and “Win! Twins!”). The “Win! Twins!” is controlled independently and can illuminate at key game moments, while the color scheme of the entire sign can be customized as desired.

Revolving Baseball Medallion and “TC” Logo

The new, luminous baseball medallion measures approximately 12 feet in diameter, sits atop the ballpark’s rightfield tower and rotates around a nine-foot tall, illuminated “TC” logo encased inside; its combined effect creates a brilliant “Beacon to the City” and a focal point for Target Field, downtown Minneapolis and all Twins fans.

• Design: The baseball medallion is technically a three-frequency geodesic sphere made up of icosahedron triangles – the higher the frequency, the more triangles there are. The more triangles it has, the stronger and more spherical it becomes; the baseball rotates around an internal “TC” logo.
• Dimensions: The baseball medallion is approximately 12 feet in diameter; the internal “TC” stands nine feet tall. Together, the structure – and its steel support – weigh 2,500 pounds.
• LED Lighting: The baseball medallion incorporates 60 programmable RBGW LED nodes, spaced equally at the hub connections. There are also 70 pairs of illuminated stitches woven throughout the design. The “TC” is internally illuminated on both sides.

About Dimensional Innovations

Dimensional Innovations, an experience design, technology, and fabrication firm with a national presence, partners with entertainment giants, professional and collegiate sports organizations, Fortune 500 companies and brands, and world-renowned hospitals to develop engaging experiences within a physical space. A team of brand strategists, animators, fabricators, interior designers, graphic designers, architects, interactive and environmental designers, and digital engineers collaborate together in 110,000 square feet of design and fabrication space to create some of the most talked-about experiences across the country. Learn more at www.dimin.com.

About Target Field

Nestled into downtown Minneapolis, the award-winning Target Field – home to Major League Baseball’s Minnesota Twins – is one of the premier sporting and entertainment venues in the Upper Midwest, and one of the most unique and spectacular ballparks in the game. The 2011 Sports Business Journal Sports Facility of the Year, the ballpark was recognized as having the best game day experience in all of sports by ESPN The Magazine in 2010. Known as the “Greenest Ballpark in America,” Target Field was awarded LEED Platinum certification in 2022 and is the only MLB venue to earn five separate LEED honors. Since its opening in 2010, Target Field has hosted MLB’s Postseason (2010, ’19 and ’20), the 2014 MLB All-Star Game, numerous high school and college baseball games, 17 concerts, two college football games, an international soccer match and the 2022 Discover NHL Winter Classic®.