Yankees Proudly Celebrate Hispanic Heritage Month

August 30th, 2019

The New York Yankees today announced the organization’s continued celebration of Hispanic Heritage Month. Highlights among many themed activities in 2019 include new Latin-inspired food items available to fans in Yankee Stadium such as the “Rumba Shake” and Colombian empanadas, free dance lessons at Yankee Stadium offered by the Dominican Collective Dance Ensemble, and a stickball championship game held outside Yankee Stadium on River Avenue between 158th and 161st Streets.

Yankee Stadium’s food service provider, Legends Hospitality, is currently featuring new menu items. In Sections 112 and 125, fans can find the “Rumba Shake” — a Latin-inspired vanilla milkshake that includes guava puree, caramel sauce, New York cheesecake and whipped cream. The shake is rimmed with toasted coconut and topped by a “dedito de guayaba” (a yucca pastry stuffed with white cheese and guava). Additionally, in Section 127, fans will be able to purchase Colombian empanadas filled with either chicken or beef. Both styles are accompanied by a garlic, cilantro and jalapeño ají sauce.

For the fourth consecutive year, a special Hispanic Heritage Month supplement in Spanish has been included in the September edition of Yankees Magazine, the club’s official game-day program. Yankees Magazine has served as the team’s official game-day program since 1980 and has strived to exceed the expectations normally associated with a team-based periodical. The unique September edition of Yankees Magazine continues the publication’s dedication to serve its loyal readers in new and engaging ways. The magazine can be purchased online at www.yankees.com/publications and www.yankeesbeisbol.com/publicaciones or by phone at (800) GO-YANKS [800-469-2657].

Throughout September, the Yankees’ Spanish-language Twitter and Instagram accounts will participate in special Hispanic Heritage Month ticket giveaway contests. Fans have an opportunity to win tickets to select September home games by posting a picture showcasing their “Yankees Pride” while using #LosYankees2019. For more information on the contests, please visit the Yankees’ Spanish-language Twitter (@Yankees_beisbol) and Instagram (@Yankeesbeisbol) accounts.

As part of Hispanic Heritage Month, the Yankees are proud to take part in Major League Baseball’s “Ponle Acento” (“Put an Accent on It”) campaign, which was launched in 2016 to highlight the distinctive mark that Hispanic and Latino players and fans leave on the game. As part of the league-wide initiative, Yankees players will wear a “Ponle Acento” T-shirt during batting practice prior to their scheduled game on Tuesday, September 17 vs. the Los Angeles Angels.

To learn more about these and other events and initiatives, fans can visit the team’s official Spanish-language website, www.yankeesbeisbol.com, and click on the special Hispanic Heritage Month section. While there, fans can also participate in an online sweepstakes for the opportunity to win tickets to the final regular season home game at Yankee Stadium on Sunday, September 22 vs. Toronto. Up-to-date information on all of the team’s Hispanic initiatives can also be found on the Yankees’ Spanish-language Facebook page, www.facebook.com/yankeesbeisbol.

SUMMARY OF YANKEES HISPANIC HERITAGE MONTH EVENTS

Friday, August 16: Hispanic Heritage Month kicked off at Yankee Stadium with free dance classes presented by the Dominican Collective Dance Ensemble. The lessons were enjoyed prior to the game by guests in attendance at the Mastercard Batter’s Eye Deck. Yankee Stadium’s food service provider, Legends Hospitality, invited a chef from Café de Colombia Bakery to present the two new items that debuted on Tuesday, August 13: the “Rumba Shake” — a Latin-inspired vanilla milkshake that includes guava puree, caramel sauce, New York cheesecake and whipped cream. The shake is rimmed with toasted coconut and topped by a “dedito de guayaba” (a yucca pastry stuffed with white cheese and guava). Fans also were able to try chicken or beef Colombian empanadas served with ají sauce.

Saturday, August 24: Major League Baseball and the New York Yankees — in partnership with the Youth Stickball League (YSL) — hosted “The Bronx Stickball Classic” on River Avenue between 158th and 161st Streets in the Bronx, featuring youth participants from the YSL. Stickball, a modified game of baseball played with a broomstick and rubber ball, is a prominent street game within the Hispanic and Latino communities.

Friday, August 30: The winners of “The Bronx Stickball Classic” championship game will be recognized in a pregame ceremony prior to the Yankees’ 7:05 p.m. game vs. Oakland.

Tuesday, September 3: The New York Yankees Foundation will continue their support for the New York League of Puerto Rican Women, which assists young Hispanic women in their pursuit of higher education, by awarding scholarships to five recipients during a pregame ceremony prior to the Yankees’ 6:35 p.m. game vs. Texas. Additionally, the Yankees will also recognize the 50th anniversary of El Museo del Barrio. Members and guests of El Museo del Barrio are invited stay for the game and sit in the Judge’s Chambers section of Yankee Stadium. 

Monday, September 16: The Hispanic/Latino Organization for Leadership and Advancement (HOLA) — under the Bank of America Diversity & Inclusion Framework — will provide a financial education workshop to a group of college students from the “CREAR Futuros”(College Readiness, Achievement and Retention) program of the Hispanic Federation. HOLA’s mission is to support financial wellness in the community and promote economic and social growth. The Yankees are proud to host this event at Yankee Stadium.

Tuesday, September 17: Yankees players will wear a “Ponle Acento” T-shirt during batting practice in support of MLB’s league-wide initiative prior to the Yankees’ 6:35 p.m. game vs. Los Angeles Angels.

Wednesday, September 18: In a ceremony prior to the Yankees’ 6:35 p.m. game vs. the Los Angeles Angels, the Yankees will present their annual Hispanic Heritage Month Community Achievement Awards to individuals and organizations who have made a profound difference in the lives of others. Winners this year are: Bronx Chamber of Commerce President Lisa Sorin (business); LEAP [Learning through an Expanded Arts Program] Executive Director Richard Souto (arts); YMCA Vice President of Field Operations for New York Elizabeth Toledo Cruz (social responsibility); and Univision Sports Anchor Salvador Cruz (sports). This year’s honorees are invited to watch that evening’s game from the Judge’s Chambers section. Additionally, the Yankees’ nominee for the Roberto Clemente Award will be honored for his contributions to the community.

Sunday, September 22: Winners of the yankeesbeisbol.com ticket sweepstakes will attend the Yankees’ 1:05 p.m. game vs. Toronto.