Royals announce new & extended partnerships for 2017

The Kansas City Royals announced today several new corporate partners for the upcoming season, in addition to partnership extensions with several current Royals partners as the Club heads into the 2017 season.
"We're pleased to welcome new partners to the Royals family and are grateful for the support from returning partners for 2017," said Michael Bucek, Royals Vice President of Marketing & Business Development. "These partnerships will help create memorable experiences for Royals fans at Kauffman Stadium and throughout the Midwest."
 
EXTENDED PARTNERSHIPS:
Boulevard: A partner of the Royals since 2012, Kansas City brewery Boulevard expands their partnership as they become the "Official Craft Beer" of the Club. With a wider variety of beers available from the Boulevard portfolio at the ballpark and their continued presence in Craft & Draft, they will also be the title sponsor of the Diamond Club and View Level bars, as well as the new "Hop Stop" location in right field. Through the partnership, Boulevard will also have use of Royals trademarks, creating new Royals products, collaborations and extensive in-market activation.
 
KC Steak: The Kansas City Steak Company will continue to have a wide variety of offerings at The K. In addition to the same great locations fans have experienced in the past, KC Steak has added a new concession stand in the 1st Base Dugout Concourse. Each homestand, they will offer an exclusive menu item at this stand.
 
Metropolitan Community College: A Royals partner since 2014, Metropolitan Community College and the Royals have renewed their relationship with a multi-year extension. The agreement provides the college with an opportunity to spread the word about the high-quality academic and career programs MCC provides the Greater Kansas City region, most prominently through MCC's sponsorship of the media/press backdrop before and after home games.
 
Miller Lite/Blue Moon:  Miller Lite returns as an "Official Beer" of the Kansas City Royals for the 2017 season. Partnering with the Royals since 2009, MillerCoors and their extensive brand portfolio will be highly visible throughout Kauffman Stadium. Building on the iconic Miller Lite Fountain Bar, new signature areas will be unveiled on Opening Day, including the Miller Lite Left Field Grill and the Blue Moon Taproom atop Rivals sports bar. The Blue Moon Taproom will provide a unique game-day experience and a variety of Blue Moon products as well as in-stadium activation amplified on select "Blue Moon, Full Moon Nights."
 
Papa John's:  Extending a partnership that began in 2012, Papa John's Pizza will continue to be integrated into the ballpark experience and bring great deals to Royals fans at home through the "Royals5" promotion. Beginning this year, the "Royals5" promotion will go into effect any time the Royals score 5 runs, regardless of the game's final result, offering fans 50% off regular menu price on papajohns.com each day immediately after the Royals score 5 runs in a game.
 
Spectrum: Formerly Time Warner Cable, Spectrum Sports/Charter Communications has renewed its partnership with the Royals. In addition to branding inside the stadium, Spectrum will continue as the cable provider at Kauffman Stadium.
 
Sweet Baby Ray's: Sweet Baby Ray's has extended its partnership as the Official BBQ Sauce of the Kansas City Royals. On designated game dates, fans will get the chance to sample Sweet Baby Ray's sauce in the ballpark and take some home as well.
 
TEVA: Continuing their long standing partnership with the Royals, TEVA will sponsor Nurses Night at The K in May. In addition, they will return as a sponsor of the Royals Charities Diamond of Dreams event in June.
NEW PARTNERSHIPS: 
American Century: Founded in Kansas City in 1958, global asset manager American Century Investments remains focused on delivering investment results while supporting research that can improve human health. An "Official Partner of the Kansas City Royals," American Century will sponsor the "Impact Play of the Game," recognizing a pivotal moment impacting the outcome of home games. Also, the company's branding will be prominent on the outfield wall at Kauffman Stadium. 
 
GreatLIFE Golf: GreatLIFE Golf will sponsor Kansas City's largest golf event celebrating the Great American Eclipse on August 21, with proceeds benefiting Royals Charities and the GreatLIFE Cares Foundation. The celebration will continue on August 22nd as GreatLIFE Golf sponsors Golf Day at The K and a golf visor giveaway.
 
Lexus: Previously called the Loge Level, Royals fans will now be able to experience the new Lexus Level in 2017. Luxury car brand Lexus will be the title sponsor in the space featuring car displays and events on select dates throughout the season. 
 
McDonald's: In 2017, the McDonald's Heart of America Co-op begins a four-year partnership with the club. Through the new #McDoublePlay promotion, every time the Royals turn a double play, fans get a McDouble for $1 the next day at participating Kansas City and St. Joseph McDonald's locations. The new Royals Value Meal will also be served throughout the area, with a portion of the proceeds benefiting Ronald McDonald's House Charities of Kansas City. In addition, the restaurant will roll out an in-game and across-market advertising campaign throughout the Royals season, including several community activations. 
 
Price Chopper: As the "Official Grocer of the Kansas City Royals," Price Chopper will have a large presence throughout the ballpark, including the new Price Chopper patio in right field that can be rented by groups for home games. The grocer will also sell 2017 Royals ticket packages throughout the season at their Kansas City area and Des Moines, Iowa, locations, as well as sponsor Buck Nights and Price Chop Mondays. Additionally, Price Chopper has become the inaugural member of the Royals Community Champions program, providing support to Royals Charities programs and events.
 
Sun Life Financial:  Through this multi-year partnership, Sun Life Financial and the Royals will raise funds and hold community events aimed at promoting diabetes awareness, health and physical activity. Throughout the 2017 season, the campaign "Strikeout Diabetes" will raise funds for JDRF Kansas City, donating $23 each time a Royals pitcher gets a strikeout. The Royals and Sun Life will also host a youth fitness clinic this summer and attend Royals Charities events, such as Diamond of Dreams and the Royals Charities 5K Run/Walk.
 
Unilever: Unilever's Popsicle Brand will be teaming up with Price Chopper to serve as co-presenting sponsors of the Summer Fireworks this season. In addition, Popsicle will be the presenting sponsor of KidsFest at The K on Sunday, July 2.