The Kansas City Royals, along with Walz Tetrick Advertising, are excited to announce "Always Royal" as the slogan and campaign for the 2019 season.
"We believe that we have the best fans in baseball. They're a vital part of our team, and they proudly show it whether they're home, out with friends or in the ballpark." said Michael Bucek, Royals Vice President of Marketing and Business Development. "The relationship between our fans and the Royals has grown year after year. We want to celebrate that, and that's why we're #AlwaysRoyal."
Walz Tetrick, now in the seventh season of their partnership with the team, worked closely with the Royals to develop the slogan.
"Our new campaign binds together the experience of Royals baseball at The K and the unmatched devotion fans put on display in everyday life." said WTA president Charlie Tetrick. "We're literally blurring the lines to show that we're not just loyal, we're Always Royal."
The campaign will extend beyond the stands to the play on the field as well, highlighting the grit, determination and hustle that represents the Royals brand of baseball. The campaign will also highlight the many unique aspects of Kauffman Stadium and why watching a game at The K is so special.
The campaign officially launched with a spot on TV and social media during the leadup to the Super Bowl Sunday night, highlighting key aspects of what it means to be "Always Royal."
The multi-media campaign will continue during the preseason on TV, radio, social media and online.
Royals season tickets are currently on sale and available at royals.com/stm, 816-504-4040 or the Kauffman Stadium Box Office. Opening Day tickets are included in all full, half and partial season ticket packages. Season Ticket Members will also have access to an exclusive pre-sale prior to the general public.
Single game tickets are currently on sale at royals.com and the MLB Ballpark App. Beginning Monday, February 25 at 9 a.m., all single-game tickets may also be purchased at the Kauffman Stadium Box Office, over the phone at 1-800-6ROYALS or at Price Chopper locations in the greater Kansas City area. Fans can also get great group tickets for games throughout the season, including Opening Day. Purchase 20 or more seats to receive discounted group pricing, an outfield LED scoreboard message and other special benefits based on ticket quantity and availability.