For nearly ten years, The Color Run events have attracted record numbers of first-time runners. "It means a lot to our team when someone tells us they ran their first 5Kat The Color Run," said product manager Amanda Hewlett. "We're always striving to be as inclusive and positive as possible. We want our events to be a place where everyone can feel accepted and celebrated."
Now, the "Happiest 5K on the Planet" wants to do even more to make sure their events leave a positive impact. On their 2019 Love Tour, The Color Run is encouraging people to show love for themselves, love for each other, and love for the planet. This includes focusing on self-care and body positivity in their messaging, partnering with local charities, and opting for reusable products and recycling opportunities at each event. The Color Run New York will benefit Back on My Feet New York, helping to combat homelessness through the power of running, community support, and essential employment and housing resources.
"The Love Tour definitely has a special feel to it," said Chad Evans, The Color Run event director. "Every Color Runner is going to leave the event feeling like they were just a part of something extraordinary."

With a colorful, 1970s inspired aesthetic, new photo ops, and redesigned merchandise, The Color Run has a significantly new look as well. The 2019 racecourse features two new "double color" zones, in addition to the regular checkpoints, where runners are doused in color powder during their run. This will be The Color Run's sixth year at Citi Field, where Color Runners will have the opportunity to run through
the ballpark.

After the race, runners can explore a reimagined Finish Festival, featuring a live DJ and massive color throws every few minutes. The Finish Festival also features samples from select sponsors, including RumHaven coconut rum liqueur for adult runners.

The Color Run is thrilled to announce a partnership with RumHaven as the official sponsor of 2019. Made with real coconut water, pure cane sugar and natural flavors, RumHaven provides a refreshing taste you can feel good about.

Registration for The Color Run Love Tour in New York is now open and will stay open until the start of the run. To register or find more information, visit thecolorrun.com/locations/new-york.

Event: The Color Run Love Tour in New York
Date: Saturday, June 1, 2019
Time: Start line window open 9:00 a.m.
Location: Citi Field
123-01 Roosevelt Ave
Queens, NY, 11368

Tickets:
FAR OUT Color Runner | $49.99
GROOVIER Color Runner| $38.99
GROOVY Color Runner | $29.99
INDIE Color Runner| $24.99
Wild Child | $14.99
FREE Flower Child | Entry only, no limited-edition 2019 participant kit included
*Prices to increase closer to event