The San Francisco Giants Join Airbnb and Hamilton Families to fight homelessness

The San Francisco Giants, Airbnb and Hamilton Families today gathered at AT&T Park's home plate to announce a joint commitment to raise awareness and funds in support of the City's Heading Home Campaign - which is dedicated to ending family homelessness in San Francisco. Watch Video
The Heading Home Campaign is a $30MM initiative born from the reality that there are more than 1,800 students attending San Francisco's public schools who are homeless, translating to approximately 1,145 families that do not have stable housing. 
The City and County of San Francisco, the San Francisco Unified School District, Hamilton Families (HF), and philanthropic leaders, have partnered to develop the Heading Home Campaign. The Campaign represents Hamilton Families' systematic response to the unacceptable reality of family homelessness in San Francisco with a clear and achievable goal to end family homelessness in San Francisco by 2020. The campaign outlines an evidence-based, data-driven plan to scale up Hamilton Families' rapid re-housing program. The goal is to ensure that homeless families in San Francisco have immediate access to shelter and the services they need to find permanent housing and move beyond homelessness.
Since its inception, close to $10MM has been raised to reach the Heading Home Campaign's goal to house 800 homeless families by 2019. In addition, at the public launch of the Campaign in December 2016, Marc and Lynne Benioff announced a challenge grant matching dollars raised for the campaign.
"We know that our evidence-based, data-driven plan to scale up our rapid re-housing program is working and will allow us to move these 800 families into homes. Last year we successfully moved 237 families into permanent housing and 92 percent of the families who received rental assistance have retained their housing," said Tomiquia Moss, CEO of Hamilton Families.
Beginning with the home opener on Monday, April 10, for every Giants run scored at AT&T Park this season, Airbnb and the Giants will donate up to $1,000 to the Heading Home Campaign, for a total donation of $300,000.
                Giants fans will also be asked to participate in the Heading Home Campaign by making a donation to Hamilton Families by texting "HOME" to 91-999 or going to hamiltonfamilies.org. 
In addition to raising funds, the Giants and Airbnb will help raise awareness throughout the season about the issue of family homelessness in our community. Through the use of multimedia campaigns, crowdfunding tactics and in-park events, fans and Airbnb hosts will learn more about the effects of homelessness and how they can help support Heading Home. 
"The Giants and Airbnb joined this effort from the start because it addresses one of our community's most pressing issues: family homelessness. We are excited about the potential of the Heading Home Campaign. It will truly be a difference maker in the community's efforts to end family homelessness. By joining forces with the Airbnb community and our Giants family, we can help raise awareness and funds to support those families in our community who are most in need," said Giants President and CEO Larry Baer.
"Our community believes deeply in the idea that everyone deserves a safe place to call home. That's why we are proud to be working with the San Francisco Giants and Hamilton Families to ensure that struggling Bay Area families have a roof over their heads. We are thrilled to be a part of the Heading Home Campaign that's making that idea a reality for people across the city," said Airbnb Co-Founder and Chief Strategy Officer Nathan Blecharczyk.
About Airbnb
Founded in 2008, Airbnb's mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries.
With Experiences, Airbnb offers unprecedented access to local communities and interests, while Places lets people discover the hidden gems of a city as recommended by the people that live there. Airbnb is people powered and the easiest way to earn a little extra income from extra space in a home or from sharing passions, interests and cities.
About Hamilton Families
Our mission is to end family homelessness in the San Francisco Bay Area. Hamilton Families' programs help families regain their housing quickly to restore the foundation for healthy lives.
Founded in 1985 as Hamilton Family Center, Hamilton Families established San Francisco's first family homeless shelter. Today we are San Francisco's leading service provider to homeless families, with an array of highly effective programs at sites in San Francisco and Oakland. Hamilton Families is nationally recognized for our pioneering homelessness prevention and rapid re-housing programs, which are grounded in a data driven solution to ending family homelessness in San Francisco.
There are currently more than 1,800 homeless students in San Francisco's public schools. This is both unacceptable and completely solvable. Hamilton Families' solution to this pervasive problem is the Heading Home Campaign, a $30MM initiative that will help at least 800 families with students in the San Francisco Unified School District (SFUSD) find permanent housing by 2019.
The Campaign will dramatically reduce the number of homeless families in the SFUSD and give San Francisco's homeless services system the bandwidth to respond quickly and effectively to new families who become homeless. The Campaign will provide rapid re-housing, an intervention designed to help individuals and families quickly move beyond homelessness and return to permanent housing. Hamilton Families has been implementing rapid re-housing for over 10 years and in FY15-16, 92% of families we worked with successfully remained housed. The Heading Home Campaign is an initiative to scale up our existing rapid re-housing program to provide housing solutions to at least 800 homeless families in San Francisco. This initiative, in combination with efforts led by the City and County of San Francisco, and will ensure that when a family is facing homelessness, we can resolve their housing crisis within 90 days.
About the San Francisco Giants
One of the oldest teams in Major League Baseball, the 134-year old franchise moved to San Francisco from New York in 1958. After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed AT&T Park in 2000. The organization is widely recognized for its innovative business practices and baseball excellence. In 2010, the franchise was named the Sports Organization of the Year by Street & Smith's Sports Business Journal and in 2012 was named Organization of the Year by Baseball America. 
Since opening its gates, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 53 million spectators have witnessed a number of magical moments, including three World Series Championships (2010, 2012 & 2014), the raising of four National League Pennants and seven playoff appearances. On June 13, 2012, the first-ever Perfect Game was thrown by Giants ace Matt Cain. In 2008, the Giants celebrated the team's 50^th year in San Francisco and it was the center of the baseball universe when it hosted the 78^th Major League Baseball All-Star Game on July 10, 2007. AT&T Park has also played host to some of music's biggest acts, including Beyoncé & Jay Z, the Rolling Stones, Bruce Springsteen and the E-Street Band, Green Day and Billy Joel. 
Off the field, the Giants have one of the premier community outreach programs in professional sports. Through its community outreach programs, the Giants and the Giants Community Fund work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community. These issues include education/literacy, violence prevention, health and youth recreation and fitness. The Giants Community Fund's Junior Giants Baseball Program received the 2015 Commissioner's Award for Philanthropic Excellence, and the San Francisco Giants were named ESPN Sports Humanitarian Team of the Year in 2016.