NEW YORK -- The Mets are further shaking up a portion of their front office, announcing Wednesday that they have hired Andy Goldberg as their new executive vice president and chief marketing officer. Goldberg replaces David Newman, who is shifting into a consulting role.
Goldberg, who described himself in a release as “a lifelong baseball fan,” comes to the Mets from American Express, where he was responsible for developing global brand strategy and annual brand marketing plans. Prior to that, Goldberg worked at General Electric in an advertising and marketing capacity.
“Andy is a very talented individual we are excited to have join the organization and provide great leadership and experience in growing our brand,” Mets president Sandy Alderson said in a statement. “His experience leading creative and marketing teams for two Fortune 500 brands will be an instrumental part of helping grow the organization’s image.”
Alderson had rehired Newman as his marketing chief in 2020, following an initial stint as the club’s senior vice president of marketing and communications from 2005-18. Newman intends to serve as a consultant for the Mets, as well as other brands in the sports and media worlds.