Major League Baseball creates international specific content that speaks to and engages with audiences at the local level. The content created shares stories about baseball – from the Major Leagues all the way down to grassroots level – in a way that creates interest in the sport for the local audience. Whether it’s a weekly YouTube series in Europe, sneaker shopping in Japan, in-depth Spanish language interviews, or profiling local baseball heroes in India – there are countless baseball stories from around the globe to tell.
Major League Baseball is focused on increasing awareness of baseball across the globe. With offices throughout Asia, Europe and Latin America, all activities are targeted at engaging with new fans, existing fans and the playing community, with the ultimate goal of making baseball a global passion.
Bases Covered Ep. 1
A YouTube series, targeted at existing and new fans in Europe, offering insight to all aspects of baseball that make the game so compelling.
Diamonds in the Rough Ep. 1
This original series details the impact and growth of baseball at the local levels in India. The first episode highlights India's pitching sensation, Saurabh Gaikwad.
Sneaker Shopping in Tokyo
During the 2019 Opening Series in Japan, Dee Gordon and Mitch Haniger go shopping with a local sneaker expert.
A core focus for Major League Baseball is creating opportunities for fans to experience baseball outside of the US. Whether through regular season games in the form of International Series or other events that draw upon elements of baseball - food, skills, fashion - that make the experience so unique, the overall goal is to connect fans with our game.
Major League Baseball aims to increase the number of people playing baseball at all levels, from newcomers to the elite. From grassroots programs that help reach people of all ages to working with local organizations and federations, the aim is to create the right opportunities to play baseball and develop talent.