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At Bat Gets Its Annual Spring Training Update

Top Sports App Returns After Fans Record Historic 2015

The Spring Training update for MLB.com At Bat, available now across phones and tablets, annually marks the return of live Major League Baseball games for millions of fans. Developed by MLBAM, At Bat returns with new features and technology built for fans, who in 2015 established many unprecedented levels of engagement with the app.


BY THE NUMBERS - 2015

The Spring Training update for MLB.com At Bat, available now across phones and tablets, annually marks the return of live Major League Baseball games for millions of fans. Developed by MLBAM, At Bat returns with new features and technology built for fans, who in 2015 established many unprecedented levels of engagement with the app.


BY THE NUMBERS - 2015

13.1 MILLION - New Record Downloads (+21% YOY)

1.7 BILLION - New Record App Starts (+40% YOY)

Highest Grossing Sports App

At Bat was the top grossing sports app in the United States for the seventh straight year in 2015. Globally, At Bat reached the top grossing spot for sports apps in 97 different countries.

Engagement

Baseball fans consumed a record 8.4 billion minutes in At Bat last year. During the MLB regular season, At Bat was the number one ranked app across the entire sports category for total minutes consumed.

Global Growth

For the first time ever in 2015, millions of Spanish-speaking baseball fans around the world had access to a fully native language At Bat experience. The top countries for Spanish-speaking At Bat users outside the 50 United States were: 1.) Venezuela; 2.) Dominican Republic; 3.) Mexico; 4.) Puerto Rico. In total, more than one million Spanish-speaking users downloaded At Bat after the new feature launched for Opening Day 2015.

Apple Watch

At Bat for Apple Watch debuted as the new device launched on April 24. During the 2015 season, fans accessed 26 million Glances to quickly check live game scores, pitch tracking, standings, stats and many other features available with At Bat for Apple Watch.