The Boston Red Sox have announced a multi-year partnership with Kalshi, naming the world's next-generation financial exchange the official and exclusive prediction market partner of the Red Sox.
Kalshi is the first federally regulated financial exchange in the United States that allows users to make live predictions and trades with others based on ongoing events. This collaboration will display Kalshi-branded LED signage around Fenway Park, social and digital activations, as well as broadcast radio integrations on WEEI.
"We're excited to welcome Kalshi as the Official and Exclusive Prediction Market Partner of the Boston Red Sox," said Troup Parkinson, EVP, Chief Marketing and Partnerships Officer, Boston Red Sox. "Our shared commitment to innovation and excellence makes this partnership a natural fit, while creating new opportunities to engage Red Sox fans across Fenway Park and through our digital and broadcast channels. We look forward to bringing the partnership to life."
"Simply said, the Red Sox are New England and culturally synonymous with the entire region. We couldn't be more excited to align with such a historic franchise and partner with them on enabling Red Sox fans to express their fandom via prediction markets," said Adam Barrick, Head of Sports Partnerships, Kalshi.