MLB's VIP game boasts success in Mexico
Baseball, celebrities, media attention and so much fun it had to continue long after its scheduled end -- Major League Baseball’s VIP Game was everything it was intended to be and more.
The game took place on April 29, 2019, in Mexico City, with 35 celebrity guests including singers, hosts, commentators, Olympians, actors and social media influencers taking part. Each team had former Major Leaguers as coaches, with Antonio Osuna and Humberto Cota each taking the helm for a side.
Mexico’s VIP matchup had a reach of 11 million, with MLB Mexico’s account extending its reach to 2.7 million with 25 posts, 45 stories, and gaining more than 3,000 new followers. Celebrity guests accounted for 28 Instagram posts, 270 stories and 79 tweets, with the hashtag #YoAmoElBeis reaching more than 11 million people. Through traditional forms of media, including TV, print, radio and digital outlets, more than 115 million were impacted from 46 of the top media outlets, amounting to a value of $350,000 USD.
The game was scheduled for six innings of softball, but the guests and attendees had so much fun they extended the matchup to nine frames. Following the game, celebrity guests enjoyed a party with a gourmet experience inspired by baseball’s most popular food items and made by celebrity guest chef and native of Mexico Daniel Ovadia. The day’s events came to a close with food, drinks, music, photo opportunities and plenty of fun.