MLB.TV breaking consumption records

May 18th, 2022

MLB.TV has set numerous records for streaming through the first part of the 2022 season. Fans have watched more than 2.8 billion minutes of live games on MLB.TV, the most-watched 40-day period in the history of MLB.TV. Total games watched are up +9% compared to last season’s previously record total on MLB.TV over the same time period.

MLB.TV companion programming consumption is also increasing significantly. Viewership for Big Inning, which features live look-ins and real time highlights from all 30 Clubs, on MLB.TV is +653% in minutes watched. In addition, pregame users per game is up +104% and postgame users per game is up +84%. MLB.TV, the league’s out-of-market streaming platform, debuted 20 years ago on August 26, 2002 and is the most successful live streaming sports product.

In 2022, MLB.TV has registered the three most-watched days ever and nine of the top 10 most-watched days in MLB.TV history. The most-watched days in MLB.TV history are:

  1. Tuesday, April 12, 2022
  2. Friday, April 8, 2022
  3. Saturday, April 9, 2022
  4. This season has also marked the three most-watched games ever and seven of the top 10 most-watched games ever. The most-watched games in MLB.TV history are:
  5. Red Sox @ Yankees: Friday, April 8, 2022
  6. Brewers @ Cubs: Thursday, April 7, 2022
  7. Guardians @ Royals: Thursday, April 7, 2022

MLB fans have significantly increased engagement across MLB’s digital platforms. Weekly active users are up +10% across the network of MLB websites, the MLB app, MLB Ballpark app, and MLB Play, the league’s new predictive gaming app. Usage of the Ballpark app, which is the #1 sports app in the Apple App Store since the start of the season, has soared with daily active users increasing +128% compared to the first 40 days of the 2019 season, the most recent played with all 30 ballparks at full capacity since Opening Day.

In addition, fans are watching MLB content on YouTube for longer as the minutes-watched per viewer on MLB’s YouTube account is +53% more than last season.

Information is based on data from Opening Day through games played on Tuesday, May 17.