LOS ANGELES — The 76® ball, first seen during the inaugural season at Dodger Stadium in 1962, returns to its place at the center of the scoreboard, showcasing the long-standing connection between the brand and the ballpark. It’s a connection quite literally built into the history of the park and
LOS ANGELES — The 76® ball, first seen during the inaugural season at Dodger Stadium in 1962, returns to its place at the center of the scoreboard, showcasing the long-standing connection between the brand and the ballpark. It’s a connection quite literally built into the history of the park and the memories of many players, fans and other Los Angeles Dodgers greats.
The relationship between 76® and the Dodgers began when the brand stepped up to provide Walter O’Malley with the funding needed to construct the stadium following the move from Brooklyn to Los Angeles. For many years, it was the only brand visible at Dodger Stadium.
“76® has been part of the Dodger team since the earliest days in Los Angeles. We’re beyond thrilled to extend this historic sponsorship and return the iconic 76 logos to their original positions on top of both scoreboards, just like when the stadium opened,” said Michael Wandell, Dodger Senior Vice President, Global Partnerships. “Through the years, the Dodgers and 76® have created collectible pins, player portraits and unforgettable memories – as fill-ups turned into game tickets – forming a legacy relationship that is embedded into the fabric of both brands.”
The logo was reinstalled on the current scoreboard Wednesday, July 3 ahead of 7/6 Day celebration, when 76® celebrates 57 years of sponsoring the Los Angeles Dodgers.
“We are thrilled to continue to fuel Dodger baseball and provide the opportunity for current and future generations of baseball fans to learn the history between Los Angeles Dodgers and 76®,” said Rod Palmer, General Manager, Branded Marketing for Phillips 66 Company.
A timelapse video and photos of the 76® ball being installed atop the Dodger Stadium scoreboards can be downloaded at the link below, along with historical photos of the 76® x Dodgers partnership: https://ladodgers.sharefile.com/d-s45d1d467781413aa
To learn more about current promotions with 76®, please visit: https://www.76.com/promotions#dodgerpin.
About U.S. Marketing at Phillips 66 and 76®
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Headquartered in Houston, the company has 14,200 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,500 outlets, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66®, 76® and Conoco® brands. The 76® brand, with iconic orange ball, has been serving the needs of the motoring public since 1932. From upgraded stations to TOP TIER® gas at more than 1,800 retail locations across the country, 76® is committed to being on the driver's side. For more information on 76®, visit www.76.com. For more information on Phillips 66, visit www.phillips66.com or follow us on Twitter @Phillips66Co.
About Los Angeles Dodgers
The Los Angeles Dodgers franchise, with six World Series championships and 23 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience at Dodger Stadium, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history, and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com.