Kansas City Royals Announce Partnership with Coca-Cola

March 25th, 2024

KANSAS CITY, MO. - With the start of the baseball season upon us, the Kansas City Royals are happy to announce that a new partnership will make grabbing a hot dog and a Coke possible this season.

Heartland Coca-Cola has been named the official stadium beverage provider, which includes their sports drink BodyArmor.

"Partnering with the Kansas City Royals allows us to bring the best Coca-Cola products to fans," said Junior Bridgeman, owner and CEO of Heartland Coca-Cola. "Our commitment to community and customers makes this collaboration meaningful, and we're thrilled to be part of the excitement the Royals ignite in our communities."

As part of this new partnership Heartland will join the team’s sustainability initiatives for the 2024 season. The organization will also host Heartland Day at the K this summer.

“Heartland Coca-Cola and the Royals have a shared passion for building a stronger community together,” said Alex Schulte, Vice President of Corporate Partnerships for the Kansas City Royals. “We’re proud to partner with this Kansas City-based company to bring Coca-Cola to The K and positively impact fans at our games and in the community.”

Heartland is a Coca-Cola bottler in the Midwest, proudly serving over 25,000 customers across Kansas, Missouri, and Illinois, including several counties in Iowa and Nebraska.

Heartland makes, sells, and distributes beverages of the Coca-Cola Company and other partner companies in more than 300 brands and flavors across 5 states, employing more than 2,300 people.

Heartland strives to make a positive impact in four key philanthropic areas: Education, Health and Well-being, Diversity, and Environment. Believing in giving back to the communities that support them fosters strong relationships and creates a brighter future together.

In 2023, Heartland partnered and supported 120 community organizations with donations and in-kind contributions.