LOS ANGELES – LG Electronics USA has been named a proud technology partner of the Los Angeles Dodgers under a new three-year marketing and technology partnership that combines industry-leading display innovation with one of Major League Baseball’s most iconic franchises.
The partnership establishes LG as a Dodgers marketing partner throughout the club’s 81 regular-season home games and, subject to Major League Baseball approval, throughout Dodgers home postseason games. Fans will experience LG through in-game branding, digital and social media integrations and interactive brand activations in the Centerfield Plaza, as well as collaborative community engagement initiatives throughout Southern California.
“The Dodgers continue to set the standard for excellence on and off the field, and we’re proud to welcome LG Electronics USA as a Proud Technology Partner,” said Lorenzo Sciarrino, Senior Vice President, Global Partnerships, Los Angeles Dodgers. “LG’s display technology helps elevate the Dodger Stadium experience for millions of fans each season, while this expanded partnership creates exciting new opportunities to engage our fans through innovative technology and memorable experiences.”
Said Don Kwack, President and CEO, LG Electronics USA: “Our collaboration with the Dodgers represents the convergence of world-class sports, breakthrough technology and unforgettable fan experiences. As we connect our brand with one of the most passionate fan bases in professional sports, LG is proud that our industry-leading display innovations are transforming Dodger Stadium and elevating the in-stadium experience for fans. LG also looks forward to partnering with the Dodgers on community-impact initiatives that deliver on our brand promise of Life’s Good. This exemplifies unique LG synergies between consumer-focused initiatives and B2B technology integrations.”
This agreement builds upon LG’s collaboration with leading sports and entertainment agency ANC to enhance the fan experience through advanced direct-view LED display technology. As part of the stadium’s latest digital transformation, LG commercial display solutions power key visual experiences throughout the ballpark, including 771 feet of high-impact LED ribbon boards encircling the historic stadium and delivering dynamic game information, statistics, entertainment content and sponsor messaging.
LG’s advanced direct-view LED technology is designed specifically for demanding outdoor stadium environments, delivering exceptional brightness, vivid color reproduction, outstanding durability and seamless content presentation. The Reserve Level, Field Level and Top Deck all now feature LG’s high-brightness LG GRPA Stadium Series Ribbon Outdoor LED Display.
“The Dodgers have consistently embraced innovation to create one of the best fan experiences in professional sports,” said ANC President and CEO Jerry Cifarelli Jr. “Our partnership with LG has enabled us to bring state-of-the-art display technology to Dodger Stadium, and we’re proud to help extend that relationship through a comprehensive marketing partnership that delivers value for the Dodgers, LG and millions of fans.”
Kwack added that together with the Dodgers and ANC, LG Electronics will continue exploring ways to enhance the fan journey through cutting-edge technology and immersive experiences, helping ensure that Dodger Stadium remains one of the premier destinations in sports and continues to deliver the championship-caliber experience fans expect.
About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year.
About ANC
ANC is a leading sports and entertainment agency delivering cutting-edge multimedia advertising solutions and venue technology integration. With more than 25 years of experience, ANC partners with premier professional sports teams, entertainment venues and brands to enhance the fan experience through custom digital signage solutions, immersive marketing activations and strategic sponsorship programs.
The Los Angeles Dodgers franchise, with nine World Series championships and 26 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers, baseball’s 2024 and 2025 back-to-back World Champions, are the reigning Sports Business Journal Sports Team of the Year, have been recognized as ESPN’s Sports Humanitarian Team of the Year and are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com