ATLANTA – (October 30, 2020) – The Atlanta Braves have hired Scott Waid as their new senior vice president of technology services. Waid will begin on November 2 and report to Braves President and CEO Derek Schiller.

Waid brings over 30 years of experience with Atlanta-based companies, most recently as senior vice president, operations, strategy and innovation at Equifax. While at Equifax, he held senior leadership positions delivering innovative solutions, analytics and technology to drive growth, deliver operational excellence and improve customer experience.

“The Braves are excited to announce the addition of Scott to our organization to head our technology initiatives,” said Derek Schiller, Atlanta Braves President and CEO. “Scott will be a transformative leader in our organization as we continue to lead the sports and entertainment industry in technology initiatives which benefit our fans and help grow the Braves business. His vast experience and knowledge of data and technology will be relied upon for the Braves, the Braves Development Company and our minor league teams and he will be an instrumental member of our leadership.”

Prior to working at Equifax, Waid held marketing, operations, technology and corporate strategy and planning positions at AT&T/BellSouth.

“I’m thrilled to join the Atlanta Braves organization and their leadership team to continue leveraging technology to deliver excellence, innovation and a terrific customer experience to Braves fans and the Atlanta community,” said Waid.

After earning a degree in electrical engineering from Georgia Institute of Technology, Waid earned an MBA in finance from Georgia State University. He has also completed a strategic thinking and management program at Wharton School of Business, an executive management development program from Turknett Leadership Group and an advanced technology program from Carnegie Mellon University.

Waid and his wife, Sandy, reside in Peachtree Corners, Georgia and have three children and are active in the community supporting school programs, youth sports and Boy Scouts of America.