MIAMI – The Miami Marlins today announced that AutoNation, America’s largest and most recognized automotive retailer, has elevated its partnership level with the club, becoming a Pillar Partner of the organization, joining Ocean Bank and University of Miami Health System. The partnership with the Official Auto Retailer of the Marlins includes branding on MarlinsVision scoreboard and entitlement of the Marlins Radio Network driven by AutoNation as well as the return of the fan-favorite AutoNation Alley in center field.
With the expanded partnership, the Marlins and AutoNation continue their journey forward together, with the shared drive to make an impact in the South Florida community and enhance the Marlins Park fan experience.
“Our efforts in achieving sustained success on the field and in the community cannot be done without the support of first-class partners such as AutoNation,” said David Oxfeld, Head of Partnership Development and Strategy. “AutoNation is one of the most respected brands in South Florida and across the nation and has been behind us every step of the way since partnering in 2018. Their dedication to community engagement and various initiatives to support the South Florida community align seamlessly with the efforts of our organization and the Miami Marlins Foundation. We are proud to take our partnership to the next level and are excited for the great opportunities ahead of us.”
“We could not be more excited to continue this outstanding partnership with the Marlins organization. Our collective focus to ensure the success of our hometown, South Florida, is stronger than ever,” said Marc Cannon, AutoNation’s Executive Vice President and Chief Customer Experience Officer. “With the Marlins Strike Out Cancer program supporting our DRV PNK initiative, both organizations are aligned in purpose – to drive out cancer and support our community.”
The partnership between the Miami Marlins and AutoNation, America’s largest automotive retailer, will once again aim to strike out cancer with a $25 donation to AutoNation’s DRV PNK Initiative for every strikeout by a Marlins pitcher in the 2021 season to support cancer research. Last year, more than $20,000 was raised and donated to the cause. Through its DRV PNK initiative, AutoNation is committed to drive out cancer, create awareness and support critical research.
The Miami Marlins-AutoNation partnership has included innovative initiatives, featuring the Marlins Year of the Fan Sweepstakes driven by AutoNation in 2018 that awarded 25 lucky Marlins fans with a 24-month car lease. Additionally, the two partners teamed up to surprise nine deserving South Florida families with new cars as part of the Miami Marlins Surprise & Drive presented by AutoNation. Marlins CEO Derek Jeter, Marlins players Brian Anderson, Lewis Brinson, Pablo López, and Marlins alumni Alex González, Charles Johnson and Juan Pierre each took part in the surprises.