Houston Astros announce strategic partnership with Houston-based venture capitalist firm, The J

Deal includes a brand-new signage placement on the field of Minute Maid Park as well as unique digital media content collaborations

May 5th, 2022

HOUSTON, Texas– The Houston Astros are proud to announce a strategic partnership withThe J, a Houston-based and founder-led venture capital firm.

The newly-announced partnership includes top-tier signage placements for key businesses within The J’s portfolio of Ecommerce Brands, AutoAnything and Morris 4x4, throughout Minute Maid Park. AutoAnything has been positioned at the forefront of this partnership as the Official Auto Parts Retailer of the Houston Astros. Over the course of the season, AutoAnything will be featured throughout Minute Maid Park, including on the pitcher’s mound, the outfield wall and as the first-ever partner to have its logo on the field along the first and third baselines.

The Astros and The J associated brands will also team up to execute several ticket giveaway contests, as well as custom social media content that will give Astros fans unique, on-the-field views to make this a partnership that connects fans to the team in an engaging way.

“We are proud to welcome The J into the Astros community of partners,” said Jeff Stewart, Astros Vice President of Corporate Partnerships and Special Events. “We couldn't ask for a better partner for one of our brand-new, premier signage locations in Minute Maid Park and can't wait to see how the cutting-edge social media content we will create will further engage our fans.”

“I’ve had the good fortune of partnering with the Houston Astros on several occasions throughout my business career, and this partnership in particular is an excellent fit. We're thrilled to be supporting one of Houston's most storied and successful franchises.” said Jim Jacobsen, The J Founder & CEO.

About The J

The J is a venture capital firm providing guidance, relationships, and capital to seed-stage businesses looking to accelerate their growth & scale.

Founded by serial entrepreneur Jim M. Jacobsen and with over $3B of enterprise value created thus far, The J partners with passionate and driven entrepreneurs to produce outsized return potential in the areas of ecommerce, technology, hospitality, and real estate.

The J’s Portfolio includes Cart.com, RTIC Outdoors, Ecommerce Brands, Auto Anything, Morris 4x4, Overlander and Wheelwell.