Los Angeles Dodgers partner with SPORTFIVE to drive global partnership sales

International sports marketing agency will look to secure partners for Presenting Partnership of Dodger Stadium and team’s newly approved jersey patch position

April 19th, 2022

LOS ANGELES and NEW YORK, April 19, 2022 – The Los Angeles Dodgers have selected global sports marketing agency SPORTFIVE to help secure premier worldwide partnerships for the team, it was announced today.

As part of the partnership, SPORTFIVE will look to secure two marquee corporate partner positions for the seven-time World Series champions – the field presenting partner to iconic Dodger Stadium and the first-of-its-kind jersey partnership in Major League Baseball. The agency will leverage its extensive market intelligence, reach, and global sales network to identify and secure ideal partners for the team’s partnership positions, whether domestically or internationally.

The field presenting partnership of Dodger Stadium, the team’s home in the Elysian Park neighborhood of Los Angeles, represents a unique opportunity for a brand to be part of one of the most admired and heavily trafficked venues in the US. The presenting partner position will be the most prominent partnership position within the Dodgers’ ballpark and will include significant branding and other marketing opportunities. 

In addition, SPORTFIVE will lead the sales effort for the team’s new jersey patch, which was just approved by Major League Baseball to begin in the 2023 season.

We are very happy to be working with SPORTFIVE on these unique partnership opportunities,” said Corey Norkin, Senior Vice President, Global Partnerships at Los Angeles Dodgers. “For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of sports is truly special. We look forward to working with these future partners”

“The Los Angeles Dodgers are one of the most storied franchises in Major League Baseball and we're proud to partner with them,” said Neil Glat, Co-President, Americas at SPORTFIVE. “The team has been at the center of many marquee moments in the history of the game of baseball, and we’re excited to utilize our strong international network to find terrific partners that best match with the Dodgers incredible brand.”

SPORTFIVE has an experienced and robust international workforce providing cutting edge services to sports rightsholders around the world. The agency has a portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters, and manages rights and delivers premium events across more than 30 different sports, some of which include Atletico Madrid, Borussia Dortmund, Boston Athletic Association (Boston Marathon), the Bundesliga, English Football Association (FA), English Premier League, Los Angeles Lakers, LPGA, and PGA TOUR, among many others. On average, SPORTFIVE generates over $1 billion in gross sales per year, on behalf of its valued rightsholder clients.