MINNEAPOLIS-ST. PAUL, MN – Bringing their fans a second installment of the most innovative, immersive and accessible fan experience in all of sport, the Minnesota Twins today launched “Twins XR: The Art of Baseball.” Developed in collaboration with Minneapolis-based REM5 STUDIOS and in partnership with Best Buy, fans of all ages can easily access Twins XR from the comfort of their own home. The experience, which showcases digital art and includes a sneak peek at the Twins’ first-ever NFT (non-fungible token), runs for a limited time beginning today (Thursday, September 23) and will be available to the public free of charge at twinsbaseball.com/xr.
Through the experience, fans will navigate a stunning 3D environment to engage with baseball-themed digital art that pays homage to the incredible on-field physical feats of Minnesota Twins players. The exhibit will feature three displays by local artists centered around the art of pitching, the art of hitting and the art of fielding. Twins XR: The Art of Baseball will also include the first public look at the Twins’ inaugural NFT by renowned digital artist S. Preston, which will be officially released for auction on Monday, September 27 by Candy Digital as part of its “MLB Stadium Series.” In addition, the first 1,000 fans will have the opportunity to claim a free pair of tickets to one of the Twins’ final three 2021 home games at Target Field. Twins fans from anywhere in the world can visit concurrently with friends, family and other fans, allowing for live conversation and interaction as, together, they explore the Art of Baseball.
“Our second iteration of Twins XR is an incredibly unique experience that will amaze fans and non-fans alike,” said Chris Iles, Senior Director of Experience and Innovation for the Twins. “It’s a true celebration of the intersection of art, pop culture and the game we love so much.”
“Twins XR is a platform that bridges the gap between the professional sports community and emerging social networks like the metaverse,” said Amir Berenjian, Founder of REM5 STUDIOS. “The Art of Baseball is an amazing way to give Twins fans the opportunity to experience the club's first NFT in an entirely new way. It takes the abstract concept of an NFT and makes it accessible and tangible for all fans to enjoy.”
About Twins XR
Twins XR is the most innovative, immersive and accessible fan experience in all of sport and is developed in collaboration with Minneapolis-based REM5 STUDIOS. For more information, please visit twinsbaseball.com/xr.
REM5 is a vertically integrated, immersive technology company based in Minneapolis: REM5 VR Laboratory, an 8,000 sq. ft. VR event space; REM5 For Good, a global leader in XR for impact and social change; and REM5 STUDIOS, a full-service, XR agency. Through these three pillars, REM5 delivers world-class XR experiences to tens of thousands of people each year. For more information, please visit rem5studios.com.