Globe iconLogin iconRecap iconSearch iconTickets icon
news

MLB News

New York Yankees and Fanatics partner on marketing of exclusive game-used Yankees memorabilia

September 26, 2019

The New York Yankees, along with Fanatics, the global leader for officially licensed sports merchandise, today announced an exclusive, multi-year partnership to market the team’s game-used memorabilia and collectibles. The deal builds on several exclusive autograph partnerships Fanatics currently holds with current and former Yankees superstars, including Aaron Judge, Giancarlo

The New York Yankees, along with Fanatics, the global leader for officially licensed sports merchandise, today announced an exclusive, multi-year partnership to market the team’s game-used memorabilia and collectibles. The deal builds on several exclusive autograph partnerships Fanatics currently holds with current and former Yankees superstars, including Aaron Judge, Giancarlo Stanton, Mariano Rivera, CC Sabathia, Didi Gregorius, Luis Severino, Luke Voit, Gio Urshela, Aaron Hicks and others.

The game-used items, which will include jerseys, caps, bats, bases, baseballs, lineup cards and a wide variety of additional game-issued equipment, are collected during games and following the final out. The collection process is conducted pursuant to the Major League Baseball authentication program, and items are made available for sale across a number of online and offline channels, including:

Fans attending games at Yankee Stadium can visit the “First Base Team Store” located on the Field Level at Section 114A between the first and sixth innings to participate in a live silent auction featuring game-used memorabilia, autographed items and other products.

“We are thrilled to partner with Fanatics, which will bring these unique pieces of memorabilia to the public in an efficient, consumer-friendly manner,” said Scott Krug, Yankees CFO and Senior Vice President of Financial Operations. “There is a tremendous amount of demand for game-used items, and we are excited that fans will have access to them via fanatics.com, in person at Yankee Stadium and at the online shop at yankees.com.”

“The Yankees are one of the sports world’s most famous and storied franchises with an incredibly passionate fan base, and we could not be more excited to enter into this unique, collaborative partnership in the midst of their incredible 2019 season,” said Fanatics Executive Vice President Victor Shaffer. “The opportunity to combine coveted game-used Yankees memorabilia with our exclusive athlete relationships will create an unparalleled collection of items available to Yankees fans around the world.”

Fanatics Authentic, the company’s in-house memorabilia and collectibles division, will find unique ways to enhance one-of-a-kind game-used items with Fanatics’ existing roster of Yankees athletes. Fans can also shop the entire Fanatics collection of authentic memorabilia, collectibles and autographs at Fanatics.com and FanaticsAuthentic.com.