Los Angeles Dodgers and AFEELA announce partnership agreement

In historic first, joint venture from Sony and Honda to unveil EV prototype at Dodger Stadium

June 25th, 2024

LOS ANGELES – The Los Angeles Dodgers have entered into a partnership agreement with AFEELA, a new automotive brand created by the joint venture of global companies, Sony and Honda. As a part of this agreement, the 2024 AFEELA electric vehicle prototype will be on site for activations at select Dodger Stadium home games during the 2024 season, marking the first unveiling of the vehicle at a sporting event anywhere in the world.

In addition, AFEELA will sponsor the first performance in the United States by the popular Japanese hip-hop duo Creepy Nuts, which will take place prior to the Dodgers’ 4:15 p.m. matchup against the Boston Red Sox on July 20.

“We are thrilled to be partnering with AFEELA, the brand from Sony Honda Mobility Inc.,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “The AFEELA prototype is an impressive feat of technology, and we are so glad that Sony Honda Mobility chose Dodger Stadium as the first sports venue in the world to display their uniquely designed prototype. It’s a powerful validation of the Dodgers’ platform for supporting new product launches and driving brand resonance efforts across key priority markets.”

Sony Honda Mobility Inc., which was established by Sony Group Corporation and Honda Motor Co., Ltd in September 2022, aims to pursue innovation in mobility with its new line of electric vehicles. AFEELA features advanced sensing technology, a noise-cancelling cabin, spatial audio, automated parking and AI driving assistance that will “expand the possibilities of mobility even further.” Pre-orders for the sedan will begin in 2025 with deliveries set to begin in North America in the spring of 2026.

Creepy Nuts, formed by rapper R-Shitei and the 2019 DMC World DJ Champion DJ Matsunaga, made its debut in 2017 as a part of Sony Music. One of their latest singles, “Bling-Bang-Bang-Born,” became the duo’s first No. 1 single on the Billboard Japan Hot 100, which it topped for 13 consecutive weeks after its release on January 7 of this year. The song, which also serves as the opening theme for the second season of the anime series Mashle: Magic and Muscles, reached as high as No. 8 on the Billboard Global 200.