Texas Rangers return to the Super Bowl with new commercial spot tonight

The Texas Rangers debuted a new commercial, tonight, Sunday, February 4th, during Super Bowl LII. The Rangers once again teamed up with Dallas-based TM Advertising and production company charlieuniformtango on the spot which features an unexpected way to welcome the beginning of baseball season.

February 5th, 2018

Arlington, TX -- The Texas Rangers debuted a new commercial, tonight, Sunday, February 4th, during Super Bowl LII. The Rangers once again teamed up with Dallas-based TM Advertising and production company charlieuniformtango on the spot which features an unexpected way to welcome the beginning of baseball season.
The spot announced the return of a limited-time ticket offer that includes Opening Day and a 12th game of fan's choosing for free with the purchase of a 10-game ticket package. The offer is available until 11:59 p.m. CT on Monday, February 5 at texasrangers.com/BaseballTime.
"It's not easy to stand out during an event like the Super Bowl," said Lisa Bennett, Chief Creative Officer at TM. "You're competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers that taps into the emotional psyche of baseball fans." 
The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season.  
"The end of football season means that the hibernation of baseball fans is officially over, and there's no better way to celebrate than with a ticket offer that includes Opening Day free," said Becky Kimbro, Vice President of Marketing for the Texas Rangers.  
The commercial aired locally on NBC 5 during halftime of tonight's the Super Bowl broadcast on NBC. The Texas Rangers season opener is Thursday, March 29th at Globe Life Park in Arlington, a 2:35 p.m. start versus the Houston Astros. 
For more information and a special limited time offer that includes free opening day tickets visit texasrangers.com/baseballtime.
About TM Advertising
TM Advertising is the first and only independent, female-owned, full-service advertising agency in Dallas, TX. TM clients include Universal Orlando Parks & Resort, Community Coffee, Taco Bueno, Statoil, March of Dimes and Japan Airlines, to name a few. For additional information, visit TM.com
About charlieuniformtango
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. The company directs, produces, shoots, edits, scores, mixes, animates, designs, and provides color services, efx, and finishing for commercials, short films, and digital content for clients worldwide. For additional information, visit CharlieUniformTango.com.