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White Sox and Budweiser announce multiyear partnership agreement

Budweiser has reached a multiyear partnership agreement with the Chicago White Sox, naming the storied American-style lager as the new official domestic beer partner of the White Sox.
June 15, 2018

Budweiser has reached a multiyear partnership agreement with the Chicago White Sox, naming the storied American-style lager as the new official domestic beer partner of the White Sox.   The marketing partnership provides Budweiser with prominent branding throughout Guaranteed Rate Field and Chicagoland. The agreement incorporates the organizations' shared passion

Budweiser has reached a multiyear partnership agreement with the Chicago White Sox, naming the storied American-style lager as the new official domestic beer partner of the White Sox.
 
The marketing partnership provides Budweiser with prominent branding throughout Guaranteed Rate Field and Chicagoland. The agreement incorporates the organizations' shared passion for celebrating the greatness of legends as well as honoring military service men and women.
 
Budweiser will sponsor the "Hero of the Game," the half-inning tribute to a member of the military during White Sox home games. Throughout the 2018 season, Budweiser also will present special events to honor White Sox legends. In addition, the agreement includes brand exposure on the LED video boards, promotions in market and in the ballpark, as well as a homeplate rotational sign and other branding throughout the ballpark.
  
"Budweiser, America's favorite lager, and baseball, America's favorite pastime, go hand and hand. Today, we are especially excited to celebrate the future of the White Sox," said Ricardo Marques, VP of marketing for Budweiser. "We know the fans on the Southside of Chicago are passionate about the Sox, and we look forward to supporting and celebrating them in the years to come."
 
"Budweiser is the great American lager and has a long history with the great American sport of baseball," said Brooks Boyer, senior vice president of sales and marketing. "Budweiser's commitment to raising the bar for delivering the highest quality product for its customers is no different than the White Sox commitment to delivering a quality experience for fans attending our games. We look forward to joining our efforts and activating our relationship in the ballpark and throughout Chicagoland because baseball and Budweiser go hand in hand."
 
Through the partnership, Budweiser is the presenting sponsor of the White Sox adult "onesie" for the first 10,000 fans, ages 21 and up, on Saturday, September 1 vs. Boston at 6:10 p.m. 
 
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand - brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers.