Major League Baseball has a new apparel partner in American fashion label Fear of God, a mega-popular streetwear brand with significant ties to the big leagues through its founder, Jerry Lorenzo.
While this partnership is new, the collaboration between MLB and FOG is not. In 2020, the brand announced an exclusive clothing line collection dedicated to paying homage to the legacy of the Negro Leagues. There have also been many headwear collaborations offered through New Era.
Now, in 2025, this collaboration has expanded into an official multiyear partnership in an attempt to further connect the world of fashion and sports with a focus on fan appeal and growth of the sport through a designer's lens. And when it comes to Lorenzo -- the son of former Major League player and manager Jerry Manuel -- that lens is refined with not just a fashion sense, but a baseball sense as well.
“Baseball has always been the one constant in America. It reflects the times -- where the country is, what the culture values and how people come together,” Lorenzo said. “It’s a mirror and a marker of American life, embodying both tradition and evolution.”
The apparel partnership falls under the Fear of God -- Essentials brand, described as the more competitively priced sister label to the original, signature Fear of God line. The campaign rollout for the new MLB collaboration began this week with a cinematic video piece on social platforms, featuring the new apparel worn by models in a “Picture Day” photoshoot aesthetic, which pays homage to one of the most important days in a young baseball player's life.
“Picture Day was always a big moment at the ballpark or the rec center,” Lorenzo said. “In many communities, the parents had just as much fun as the kids. It was about family, community and pride.”
Los Angeles-based filmmaker, director and fellow baseball enthusiast Calmatic directed the piece, imbuing his unique and bold style that has led him to work with artists from Kendrick Lamar to Pharrell Williams, in addition to directing movies like "House Party" (2023) and "White Men Can’t Jump" (2023).
“Picture Day was always an important moment,” said Calmatic. “People came with a very high-end representation of who they were: It was an opportunity to bring out your best self, and then document it. Those pictures live forever, so people took them seriously.”
The collection officially launched on fearofgod.com and Fanatics last Wednesday, with availability at Fear of God Essentials retailers, select stadium stores and MLB stores to follow.