Marlins and Burger King® unveil first-of-its-kind co-branded crowns

July 1st, 2024

The Miami Marlins and Burger King® continue to treat their fans like royalty this season by introducing a new co-branded crown, the first-ever in the South Florida market.

This first-of-its-kind crown will be available for a limited-time only while supplies last, at select participating Burger King locations across South Florida and at loanDepot park. As a tip of the crown to Marlins fans, the organization will be handing them out to fans as a gate giveaway on Tuesday, July 2 and Thursday, July 4.

Fans will be able to score the crowns at loanDepot park while supplies last during all home games at the Billy’s Bites concession stand at Section 34 on the Promenade Level. Additionally, they will be given out following home wins on Fridays and Sundays during hora loca at Recess Sports Lounge and before the UHealth Diamond Dash.

“The Marlins and Burger King both call Miami home, and we want our community to represent with style and pride,” said Robert Gelman, Marlins Vice President and Head of Partnership Development and Strategy.

The Marlins and Burger King partnership launched earlier this year with an offer of a free Whopper® Jr. at participating Miami-Dade and Broward locations the day after every Marlins home win this season.

“Both the Marlins and BK have incredible fan bases here in South Florida, and we were blown away by the excitement for our free Whopper Jr. after every home win deal,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “With this limited-edition and first-ever Marlins and BK co-branded crown, we’re continuing to show appreciation to our loyal and royal fans.”

In addition to giving out the stylish new crowns and satisfying hunger with a free Whopper Jr., the Marlins are fulfilling fandom with an unbeatable buy one, get one free Marlins ticket promotion. For the remainder of the season, guests at participating Burger King locations in the Miami area can scan a QR code to cash in on the BOGO deal.

“Our proud and collaborative partnership with Burger King continues to exceed expectations and deliver on a fan-first approach, introducing stylish co-branded crowns to Marlins fans and Burger King guests to go along with the Marlins Win, You Rule campaign and our Marlins BOGO ticket offer,” said Gelman. “We are excited to see the crowns all over South Florida, as we continue to evolve our partnership with a fellow iconic hometown brand.”