Milwaukee Brewers Announce "Wisco Pop-Up Series"

Following the launch of the Milwaukee Brewers City Connect Uniforms, the Crew is taking the "Wisco Way" across the state through the Wisco Pop-Up Series, bringing murals and pop-up experiences to communities including West Allis, Eau Claire, Madison, Lake Geneva and Appleton this summer. The statewide initiative extends the City Connect story beyond American Family Field, joining fans in their communities to bond over a shared love for both Wisconsin and the Milwaukee Brewers.

The Wisco Pop-Up Series will be anchored by a series of mural installations that celebrate the "Wisco Way" through local storytelling and artistic expression. In addition to West Allis, artist Jenna Wood will create a new mural in Eau Claire inspired by the city's creative culture. Additional installations will follow, including a mural in Janesville by artist Emily Balsley, a future mural in Kenosha and a City Connect refresh of the Green Bay mural installed last summer.

• Saturday, June 20: Lake Geneva, in collaboration with Lost Files Clothing
• Friday, July 10: Madison, in collaboration with streetwear shop, August.
• Friday-Saturday, July 24-25: Eau Claire on July 24-25 during the Eaux Claires Music Festival
• Saturday, August 1: Appleton at Neuroscience Group Field at Fox Cities Stadium, in partnership with the Wisconsin Timber Rattlers.

From lake towns to city streets, a Wisconsin summer is made for the kind of road trip that unfolds one stop at a time, with something new waiting around every corner. The Wisco Pop-Up Series captures that spirit, inviting fans to follow a path shaped by art, culture and community, where each destination offers its own story and sense of place. Fans looking for more information on the uniforms can visit brewers.com/CityConnect.