Toby Cook is in his 14th full season with the Royals and serves as the team’s Vice President-Publicity. A veteran of broadcast journalism, Cook is a main spokesperson for the Club’s off-the-field matters. He works with local, regional and national media and regularly speaks to organizations throughout the Midwest on Royals activities. He also serves an integral role in Royals FanFest and other special events.
Cook had previously served as Vice President of Community Affairs & Publicity and oversaw the team’s community and charity initiatives. During that time, the Royals added a series of successful charity events, distributing millions of dollars in grants, tickets and memorabilia to the community.
Prior to joining the Royals, Cook spent 15 years as a news anchor and reporter at four television stations, including WDAF-TV in Kansas City. He has also reported for several radio stations and newspapers.
Cook is a graduate and Outstanding Alumnus Award winner from Pittsburg (Kan.) State University.
He and his wife, Barbara, live in Overland Park, Kan., and have five children: Adam, Molly, Annie, Andrew and Caroline.