Los Angeles has one of the lowest literacy rates in the country. Nearly four million people, more than half of Los Angeles County's working-age population, have low literacy skills, severely impacting their employment ability.
To help address the literacy crisis in Los Angeles and get children excited about reading, the Los Angeles Dodgers partnered with the Los Angeles Dodgers Foundation to execute LA Reads, a literacy campaign that includes a literacy challenge, "Dodgers Reading Champions". LA Reads and the Dodgers Reading Champions are designed to motivate youth to read and help them build a lifelong love of reading.
In 2018, Dodgers Reading Champions had over 5,000 registrants within LA County, representing 905 schools, who read 1,233,135 minutes. In addition, the Dodgers hosted 47 literacy events at schools, local libraries and literacy festivals. In our post program surveys, 68% of participant's parents reported their child is excited about reading!
In 2019, the Dodgers and LADF are excited to expand LA Reads and make it available to Kern, Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Santa Barbara, and Ventura Counties. This year, the Dodgers and Los Angeles Dodgers Foundation challenge youth in first through eighth grade, who reside in these counties to read 1.5 million minutes.
Dodgers Reading Champions will open for registration on March 1, 2019, and will take place from March 2019 - August 2019.
Children can track the time they spend reading every day online and win cool incentives!
Click on the link below to learn more and register your child today!