Postseason television ratings up significantly

A full slate of action - capped by two one-run games - kept TV viewers engaged through more than 12 hours of Postseason baseball on Friday, while also dominating the day's conversation on social media.

Friday's four games, with three airing on TBS and one televised by MLB Network, were up +29% in national rating (1.8 average) over the corresponding four-game slate in 2012.

Overall, through Day 2 of Division Series action on TBS and MLB Network, the entire 2013 MLB Postseason is up +16% in national rating over the corresponding coverage in 2012, according to Nielsen (2.2 average).

MLB Network's exclusive coverage of the Pirates' 7-1 victory over the Cardinals was the network's highest rated game of the year (1.0 coverage rating), and drew the third-highest rating in the network's history.

The four games on Friday were also the top four most talked-about programs on social media across all of TV throughout the day on Friday, accounting for 40% of all tweets about anything on TV all day, according to Social Guide. As the Braves-Dodgers game was nearing its thrilling conclusion, more than 1,500 tweets were sent each minute.

Action continues today with the Rays at Red Sox (ALDS Game 2) at 5:30pm ET followed by the Tigers at Athletics (ALDS Game 2) at 9:00pm ET, both exclusively on TBS.