Noah Garden

As Deputy Commissioner, Business & Media for Major League Baseball, Noah Garden reports directly to Commissioner Robert D. Manfred, Jr. and oversees the league’s revenue-generating departments including Broadcasting, Business & Media Development, Global Consumer Products, Global Corporate Partnerships, Global Media, Sports Betting, Ticketing, and has recently added oversight of International, Global Events, and Technology. In addition, Garden leads all of MLB’s marketing efforts and content operations, focusing on reaching fans globally through social media, MLB’s digital platforms, MLB Network, and a wide-array of brand partnerships.

Under Commissioner Manfred’s “One Baseball” approach, Garden has led MLB to reach an all-time high in business and media revenue. Garden’s department has formed new relationships and expanded long-term partnerships with prominent brands including Anheuser-Busch, Apple, Capital One, Chevrolet, Google Cloud, Mastercard, New Era Cap, Nike and T-Mobile. Through Garden’s leadership, MLB became the first major American sports league to partner with a CBD company when it signed a long-term deal with Charlotte’s Web in 2022. Garden oversees MLB’s global media department, which works closely with MLB’s national and international media partners, as well as the league’s Local Media department in working on how MLB is managing the changing landscape of local media. In addition, Garden developed a jersey patch partner program for Clubs to better realize their respective values and introduced the Nike City Connect Uniform Series, the most successful consumer products initiative in MLB history.

Garden joined MLB Advanced Media in January 2001 and eventually oversaw MLBAM’s ticketing, sponsorship, and advertising departments before being named an MLB Executive Vice President in December 2014. Prior to MLB, Garden worked for Outpost.com, Staples, PC Connection and Marshalls, where he held a variety of senior merchandising, product marketing and business development positions.