DENVER – DraftKings Inc. (Nasdaq: DKNG) and the Colorado Rockies today announced the next phase of their longstanding collaboration by naming DraftKings as the Rockies’ Official Daily Fantasy Operator and the first Official Sports Betting Operator in the franchise’s history.
“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies while also looking forward to soon opening the doors officially to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, President and Co-Founder of DraftKings North America. “In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradoans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
In addition to in-stadium branding rights, DraftKings is also receiving a license to utilize Rockies trademarks and logos. Furthermore, the Rockies and DraftKings will collaborate to develop a digital content series featuring Rockies’ player appearances on DraftKings’ original “The Sweat” program, along with podcasts, live videos and more.
“All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding partnership with DraftKings,” said Walker Monfort, Rockies’ Vice President of Corporate Partnerships. “Expanding on our partnership for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point. Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties.”
DraftKings has offered daily fantasy contests in Colorado since 2012 and launched its top-rated sportsbook app in the state in May 2020. To further fan immersion, the Rockies and DraftKings will have several hospitality offerings including game suites, ceremonial first pitches, batting practices and ticket giveaways that are being planned for the 2021 season and beyond. In line with the experience-based content, there will also be experiential prizing that includes Rockies Fantasy Camp participation, pregame player meet-and-greets and trips to both Spring Training and regular season games.
All DraftKings apps across daily fantasy, sportsbook and casino are available for download here.