Executive Vice President, Chief Business Officer
Laura Day is in her 25th season with the Twins. She was named Executive Vice President, Chief Business Officer, in December of 2016 and oversees the Twins’ revenue-generating efforts, including ticket sales and service, premium seating, brand partnerships and non- baseball Target Field events. She is also responsible for the club’s business strategy and analytics, broadcast, community engagement and emerging markets efforts. She plays a key role in shaping the team’s strategic business plan, and has oversight of the Twins customer retention and loyalty programs.
Day got her start in sports working for the Twins from 1991-99 and 2003-04, holding a variety of posts including Director of Corporate Marketing and Vice President of Sales and Marketing. She also served as Vice President of Sales for Victory Sports One (the
Twins former Regional Sports Network). She rejoined the Twins in August 2006 as SVP, Business Development, and played a central role in the planning, development, sales and marketing of Target Field’s launch in 2010. That year, the Twins established a franchise attendance record by attracting more than 3.2 million fans and the club was recognized by ESPN as having the best stadium experience in all of professional sports. She was named EVP, Business Development for the Twins in January 2012.
Prior to rejoining the Twins, Day was one of the first Minnesota Wild employees, helping launch the Xcel Energy Center as Vice President of Corporate Partnerships from 1999-2002. During her tenure with the Wild, she led the sales strategy and development teams, launched the Twin Cities’ first premium seating program, and spearheaded the acquisition of naming rights and building founding partners.
In 2007, Day was named to the Minneapolis/St. Paul Business Journal’s “Women to Watch” list. She was a recipient of the Sports Business Journal’s 2015 “Game Changer” award, which recognizes women who have a major impact on the sports business. In the community, Day currently serves as Board Chair for the Minneapolis Downtown Council and is a board member of the Minnesota Women’s Economic Roundtable. She also serves on the Minnesota Twins Community Fund board. Previously, she served as a board member for the Greater Twin Cities United Way, the Minnesota State University Sports Management Program and Cornerstone, while she was an active member of the Executive Leadership Team for the Start! Heart Walk benefiting the American Heart Association.
The Stillwater, MN native attended Lakewood Community College and splits her time between residences in Minneapolis and Hudson, WI, with her husband, Mike.