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A's launch 'Green Collar Baseball' campaign

PHOENIX -- The fifth season of Oakland's "Green Collar Baseball" marketing campaign was revealed on Saturday, with plenty of laughs to go around yet again.

Sean Doolittle instructs his coaches on social media's best practices, and Josh Donaldson engages in a therapy session with a tarp -- the same one he tumbled over while making a tremendous catch last season -- in the newest round of A's commercials.

Doolittle, Donaldson, Jarrod Parker, Sonny Gray and Derek Norris also find new uses for the home run tunnel celebration, and the always talkative Brandon Moss proves just how much of a weapon his mouth can be at first base.

Several of these commercials will begin rolling out March 20.

"This is our fifth year doing this with the A's, and I really think these are the most fun spots we've done to date," said DJ O'Neill, founder and CEO of Hub Strategy, the A's advertising agency.

"We feel that this year's TV commercials may be our best ever," added Jim Leahey, A's vice president of sales and marketing, "and we are confident that our fans will enjoy connecting with the fun personalities of our players."

The campaign is a fully-integrated program that features not only television commercials but also print, outdoor and digital advertisements. One spot, as outfielder Josh Reddick makes a catch, reads "He takes the warning track as more of a suggestion." Another, featuring Yoenis Cespedes, says, "Designated driver."

In a media viewing at Phoenix Municipal Stadium on Saturday, the A's and Hub Strategy also shared a handful of commercial bloopers. A's manager Bob Melvin had one of the best lines, in one scene asking Doolittle, "Can I blog from my blueberry?" rather than, "Can I blog from my Blackberry?"

Jane Lee is a reporter for Read her blog, Major Lee-ague, and follow her on Twitter @JaneMLB.
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