MLB.com launches Gameday application featuring user-controlled 3-D capabilities

NEW YORK -- MLB.com, the official website of Major League Baseball, earlier today launched major enhancements to its live pitch-by-pitch application, Gameday, highlighted by the addition of user-controlled 3-D capabilities.

Fans now have the unique ability to control their view by manipulating away from any of the threepre-defined positions of the batter-pitcher matchup in a variety of ways, such as zooming in or out, circling around the action along a full 360 degree rotation or tilting up or down, withoutstopping or delaying the real-time game action. The pre-set camera angles automatically adjust based on each batter's and pitcher's individual batting side and throwing hand, respectively.

Additionally, Gameday now identifies every pitch thrown during a game through a color-coded scheme as well as a mouse-over feature that allows fans to see the pitch type alongside detailed data referencing the trajectory, velocity and location during a pitching sequence from release to conclusion.

This unparalleled level of detail for every pitch thrown during each game is born from exclusivereal-time pitch data generated directly from every Major League ballpark using the Pitch-f/xsystem. The new 3-D display was created through proprietary software developed in partnershipwith Plug-In Media of Brighton, England.

"We are excited to launch the latest enhancements to one of our most popular applications,Gameday," said Dinn Mann, Executive Vice President, Content, MLB.com. "These developmentsgive fans unprecedented individual control over their interaction with the game on the field and willfurther their insights of the live, batter-pitcher duels that make up the heartbeat of every baseballgame."