Parade of Champions and Championship Rally

Your Milwaukee Brewers embark on the Parade of Champions through downtown Milwaukee beginning at 10 am and concluding at Henry Maier Festival Park. Check out the full route below. The parade of Champions is free and open to the public.

Join us at Henry Maier Festival Park for a special Championship Rally, featuring Brewers alumni, live DJs, exclusive merch access, a limited-edition rally towel, a special showing of Ueck, and so much more. Attendance is first come, first served. Get here early to claim your spot! Admission to Henry Maier Festival Park is free and open to the public.

Fans interested in attending a separate, ticketed program on stage at the American Family Insurance Amphitheater inside Henry Maier Festival Park can purchase tickets below.

Championship Rally tickets for the amphitheater program go on sale Thursday, Oct. 29, at 2:00 pm CT.

Limit of 2 ticket purchases per email address. If we hit capacity, not all fans can be accommodated at Henry Maier Festival Park.

Net proceeds from ticket sales will benefit the Brewers Community Foundation.

General

What is happening? The Milwaukee Brewers will celebrate the first World Series championship in franchise history with a parade along Wisconsin Avenue through downtown Milwaukee, followed by a championship rally and fan festival at Henry Maier Festival Park.

When is it? Friday, October 30. The parade begins at 10 am at N. 4th Street and W. Wisconsin Avenue. Henry Maier Festival Park opens to the public at 8 am. Additional schedule details will be shared through the Brewers' official channels.

Is the event free? Yes. Watching the parade along the route is free, and admission to Henry Maier Festival Park is free to all fans until capacity is reached. A separate program inside the American Family Insurance Amphitheater will be ticketed; details will be announced soon.

Parade Route & Viewing

Where does the parade go? The parade will begin at the intersection of N. 4th Street and W. Wisconsin Avenue at 10 a.m. and proceed through downtown Milwaukee before concluding at Henry Maier Festival Park.

Where is the best place to watch? Public viewing will be available along the parade route. Fans should plan to arrive early, as large crowds are expected, and prime viewing areas are likely to fill quickly. Fans at Henry Maier Festival Park can also watch live parade coverage on large video screens throughout the grounds.

The Championship Rally

Where is the rally, and what will be there? The rally will take place throughout Henry Maier Festival Park (the Summerfest grounds), which opens at 8 am. Guests can enjoy multiple viewing locations with large video screens featuring live parade coverage, live music, and a variety of food and beverage offerings. A ticketed program will take place inside the American Family Insurance Amphitheater with viewing also available on video screens throughout the park.

Fans will have an opportunity to purchase exclusive Brewers Parade/Rally merchandise, available only during the Championship Celebration at Henry Maier Festival Park. In addition, the first 50,000 fans at the rally will receive a limited-edition championship rally towel, courtesy of Associated Bank. Additional programming details will be shared closer to the event.

Do I need a ticket? No ticket is needed to enter Henry Maier Festival Park. Admission to the grounds is free to all fans on a first-come, first-served basis until capacity is reached. Tickets will be required only for the program inside the American Family Insurance Amphitheater; ticketing details will be announced soon, and net proceeds will benefit Brewers Community Foundation.

What happens if the grounds reach capacity? Once capacity is reached, entry may be closed. Additional information on overflow options, if any, will be shared closer to the event.

Getting There: Transit, Parking & Road Closures

Will there be road closures? Yes. Road closures and traffic restrictions are expected in and around downtown Milwaukee and along the parade route on the day of the event. Specific closures and timing will be shared once confirmed.

What is the best way to get downtown? Fans are strongly encouraged to use public transit, ride-share, carpooling, biking or walking where possible. Traffic and parking downtown are expected to be extremely limited.

Where can I park? Parking downtown will be extremely limited and is expected to fill early. Fans who plan to drive should allow extra time and consider parking outside the immediate downtown area. Additional parking guidance will be shared as it becomes available.

Safety & What to Bring

Will there be security screening? Can I bring a bag? All guests will pass through metal detection screening at the entrance to Henry Maier Festival Park. Henry Maier Festival Park’s Bag Policy:

• Clear bags only, not exceeding 12” x 12” x 6”

• Small non-clear clutches, wallets, or fanny packs allowed if 6” x 9” or smaller

• All bags are subject to search

For full entry and venue policies, visit AmFamAmp.com.

What should I bring? Dress for the weather, wear comfortable shoes and plan for extended time outdoors and on your feet. Bring a fully charged phone and go to AmFamAmp.com for full entry and venue policies prior to the rally.

Is the event family-friendly? Yes. Families with children are encouraged to set a meeting spot in case anyone becomes separated, and to keep young children close in crowded areas.

What about accessibility? Information on accessible viewing and accommodations will be shared once plans are finalized.

What if the weather is bad? Any weather-related changes will be communicated through the Brewers' official channels.

Stay Informed

Where can I find updates? The latest information, including Amphitheater ticketing and any schedule changes, will be posted at Brewers.com/parade and on the Brewers' official social media channels. Venue entry policies are available at AmFamAmp.com.