Clear® announces partnership with Colorado Rockies and Coors Field
CLEAR, the leading secure biometric identity platform used at airports nationwide to enhance security and transform travelers' experiences, has partnered with the Colorado Rockies to provide fans with an expedited and frictionless entrance option at Coors Field in Denver. Ticket holders will be able to use Fast Access powered by CLEAR, the secure identity platform sanctioned by Major League Baseball, to enter Coors Field at a dedicated lane beginning Aug. 3.
The partnership with the Rockies is CLEAR's second collaboration with a Major League Baseball team this year. In May, CLEAR unveiled a similar alliance with the San Francisco Giants at AT&T Park. These partnerships reflect the ever-increasing desire of professional sports teams to seek out ways to redefine and enhance the fan experience. Beginning Aug. 3 at Coors Field, fans entering through the lane powered by CLEAR's secure Fast Touch Technology™ at Gate C will have a frictionless experience, allowing them more time to enjoy the game.
New member enrollment in Fast Access is a one-time, simple, two-minute process. Once approved, members can enter the ballpark using the Fast Access lane located at Gate C on Blake Street. Current CLEAR members already have access and no additional steps are required.
"We are thrilled to partner with the Colorado Rockies in the Mile High City, as this is the perfect venue for our service," says Caryn Seidman-Becker, CLEAR's CEO. "Their fans come to the ballpark energized and eager to enjoy the game. Fast Access expedites the entry process, allowing ample time for everyone to explore The Rooftop, the newest hot spot at Coors Field, and gets them to their seats to soak up the ambiance of the ballpark quicker and more efficiently."
"We're excited to use this ground-breaking and innovative technology to ease entry, while continuing to provide a safe, secure and fun environment at one of the game's greatest venues," said Greg Feasel, Rockies Executive Vice President/COO. "This exciting new partnership with CLEAR will give our fans the ability to enroll in the platform at Coors Field, and if certified, they will be allowed priority entry with little or no line as they enter the stadium."
In addition to the logistical benefits created through this partnership at the ballpark, Rockies fans will also have the opportunity to purchase the CLEAR Airport membership at a discounted rate.