"Look at some of the comparisons for any other sporting event in town," said White Sox vice president and chief marketing officer Brooks Boyer of the Family Sunday, presented by the University of Chicago Medicine Comer Children's Hospital. "It's a good deal.
"We brought people to the ballpark [last year] that wouldn't otherwise be coming, and that's a very good thing. We wish the demand for the team could have been higher and we could have drawn a few more people. But it would have been less if we had not done this type of promotion."
There also are free pregame autographs and a chance for kids to run the bases postgame to go with the discounted ticket prices Sunday. Additional entertainment includes face painters, balloonists, a caricature artist, magnet art and a photo opportunity with the White Sox Broadcast Dashers.
"It's a good feeling to get people out who some told us they otherwise would not be able to go," Boyer said. "Come and bring friends and family because price is no longer an issue."