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Kansas City launches Royals Rewards program

NEW YORK -- The Royals announced the introduction of a brand new program Monday designed to get more fans involved in watching their games. The program will be called the Royal Rewards program, and fans will have the opportunity to win prizes by engaging in social media.

The program, which is free, will encourage fans to interact at and on the team's official Facebook, Twitter and Instagram accounts. Fans can enroll in Royal Rewards by creating a profile on or by logging in with their account information.

Participating fans can earn points by connecting to each of the team's social media outlets. Fans can also win points by purchasing tickets or merchandise at, and they will be recognized for checking in through's At The Ballpark app. Points can be redeemed for virtual tokens used to enter contests, including an opportunity to throw out the first pitch at a game this season.

Spencer Fordin is a reporter for
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