Kansas City launches Royals Rewards program
NEW YORK -- The Royals announced the introduction of a brand new program Monday designed to get more fans involved in watching their games. The program will be called the Royal Rewards program, and fans will have the opportunity to win prizes by engaging in social media.
The program, which is free, will encourage fans to interact at royals.com and on the team's official Facebook, Twitter and Instagram accounts. Fans can enroll in Royal Rewards by creating a profile on royals.com/rewards or by logging in with their MLB.com account information.
Participating fans can earn points by connecting to each of the team's social media outlets. Fans can also win points by purchasing tickets or merchandise at royals.com, and they will be recognized for checking in through MLB.com's At The Ballpark app. Points can be redeemed for virtual tokens used to enter contests, including an opportunity to throw out the first pitch at a game this season.