The MLB Fan Cave is pleased to welcome Jonah Berger, Assistant Professor of Marketing at Wharton, as the first presenter in the MLB Fan Cave University Speaker Series. Berger will discuss what makes things go viral in a live presentation on Tuesday, June 18, at 5:30pm.
The event is open to the public and will take place at the MLB Fan Cave (corner of 4th and Broadway). Please note that space is limited.
About Jonah Berger - Jonah Berger is a Marketing Professor at the Wharton School and the author of New York Times and Wall Street Journal Bestseller Contagious: Why Things Catch On. His research examines why online content goes viral, why some products and ideas get more word of mouth, and what drives things to become popular. For more information, see his website http://jonahberger.com/author-bio/.