Executive Vice President & Chief Marketing Officer
One of the foremost executives in the sports and entertainment industry, Lon Rosen directs the Dodger organization's marketing, sales and broadcasting initiatives as their executive vice president and chief marketing officer.
With more than 25 years of experience in the field, Rosen was instrumental in assisting his former employer, Magic Johnson, and Guggenheim Partners in acquiring the Dodgers on May 1, 2012, in what was the largest team sports transaction in history. Rosen previously served in the same role for two years starting in 2004 before rejoining Magic Johnson Enterprises.
Rosen focused his efforts for Magic Johnson on business development, television productions, sports consulting and new media ventures, in addition to his representations of broadcasters, coaches, hosts and other entertainment personalities.
Upon graduation from college, Rosen headed to the Fabulous Forum, where he began his sports career with the NBA's Los Angeles Lakers and the NHL's Los Angeles Kings. He worked his way from an internship to the position of director of promotions for the Lakers, Kings and the Los Angeles Forum's Special Events, where he served seven years (1980-87). From there, he started his own sports marketing company, First Team Marketing, and moved into sports marketing and sports representation.
Rosen, a University of Southern California graduate, resides in Los Angeles with his wife, Laurie. They have two sons.